Social Proof is a podcast about influence. In a world where anyone can call themselves an influencer, we dig into what makes certain people so compelling. Join us under the influence: we'll raise our glasses with captivating individuals and dig into what it means to build a personal brand and develop social proof.
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Social Proof is a podcast about influence. In a world where anyone can call themselves an influencer, we dig into what makes certain people so compelling. Join us under the influence: we'll raise our glasses with captivating individuals and dig into what it means to build a personal brand and develop social proof.
Marketer, Mom & TikTok Sensation Sarah Steele on Keeping It (Very) Real
Social Proof
58 minutes
4 years ago
Marketer, Mom & TikTok Sensation Sarah Steele on Keeping It (Very) Real
Sarah Steele works in shopper marketing by day for Hello Bello, the line of premium but affordable products for babies (and grown-ups) co-founded by Kristen Bell and Dax Shepard. But she shot into the limelight herself recently when - during the throes of the pandemic - she set up a secret TikTok account and quietly amassed 100K followers in mere months unbeknownst to most of her friends and colleagues.
When a Yahoo! article cited her for launching a trend ("tell me you're a millennial without telling me you're a millennial"), she confessed and started openly sharing her adventures navigating work, life and her desperation for the occasional uninterrupted iced coffee break. Since then, her followers have doubled and things have... escalated. Join us to hear the full, hilarious story of how it started and how it's going.
Social Proof
Social Proof is a podcast about influence. In a world where anyone can call themselves an influencer, we dig into what makes certain people so compelling. Join us under the influence: we'll raise our glasses with captivating individuals and dig into what it means to build a personal brand and develop social proof.
