Send us a text How can we use Entertainment to drive behavior? And more importantly, how can we measure this impact? In this episode of Social Norms Chat, host Cäcilia and Amy Henderson Riley, Director of Research, Evaluation, and Impact at Population Media Center, Education-Entertainment (EE), Social and Behavior Change Communication (SBCC) and monitoring and evaluation. This conversation highlights different evaluation methods and different ways to foster behavior change t...
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Send us a text How can we use Entertainment to drive behavior? And more importantly, how can we measure this impact? In this episode of Social Norms Chat, host Cäcilia and Amy Henderson Riley, Director of Research, Evaluation, and Impact at Population Media Center, Education-Entertainment (EE), Social and Behavior Change Communication (SBCC) and monitoring and evaluation. This conversation highlights different evaluation methods and different ways to foster behavior change t...
S1E6: Shaping Narratives – Media for Norms Change in Tanzania
Social Norms Chat
37 minutes
5 months ago
S1E6: Shaping Narratives – Media for Norms Change in Tanzania
Send us a text How can media support long-term social norms change? In Episode 6 of Social Norms Chat, Cäcilia Riederer is joined by Anna Bwana, Country Director of BBC Media Action Tanzania, to explore how storytelling, mass media, and digital platforms can challenge harmful norms and promote positive change. Drawing on years of experience with media initiatives like Niambie, Anna shares what it takes to build trust, adapt to evolving contexts, and keep young people at the center of so...
Social Norms Chat
Send us a text How can we use Entertainment to drive behavior? And more importantly, how can we measure this impact? In this episode of Social Norms Chat, host Cäcilia and Amy Henderson Riley, Director of Research, Evaluation, and Impact at Population Media Center, Education-Entertainment (EE), Social and Behavior Change Communication (SBCC) and monitoring and evaluation. This conversation highlights different evaluation methods and different ways to foster behavior change t...
