Send us a text How can we use Entertainment to drive behavior? And more importantly, how can we measure this impact? In this episode of Social Norms Chat, host Cäcilia and Amy Henderson Riley, Director of Research, Evaluation, and Impact at Population Media Center, Education-Entertainment (EE), Social and Behavior Change Communication (SBCC) and monitoring and evaluation. This conversation highlights different evaluation methods and different ways to foster behavior change t...
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Send us a text How can we use Entertainment to drive behavior? And more importantly, how can we measure this impact? In this episode of Social Norms Chat, host Cäcilia and Amy Henderson Riley, Director of Research, Evaluation, and Impact at Population Media Center, Education-Entertainment (EE), Social and Behavior Change Communication (SBCC) and monitoring and evaluation. This conversation highlights different evaluation methods and different ways to foster behavior change t...
S1E3: People & Norms - Reference Groups, Rolemodels and Champions
Social Norms Chat
43 minutes
6 months ago
S1E3: People & Norms - Reference Groups, Rolemodels and Champions
Send us a text What are reference groups, both in theory and in practice? In Social Norms Chat’s third episode, Sohail Agha and Cäcilia Riederer go through the ideas of role models, champions and reference groups. Download our Toolkit: bit.ly/transformnormsguide Projects and articles we mentioned: Prevention Collaborative - Bandebereho Female genital cutting in the Gambia: a case for Tostan Dynamics of change in the practice of female genital cutting in Senegambia: Testing p...
Social Norms Chat
Send us a text How can we use Entertainment to drive behavior? And more importantly, how can we measure this impact? In this episode of Social Norms Chat, host Cäcilia and Amy Henderson Riley, Director of Research, Evaluation, and Impact at Population Media Center, Education-Entertainment (EE), Social and Behavior Change Communication (SBCC) and monitoring and evaluation. This conversation highlights different evaluation methods and different ways to foster behavior change t...
