As marketers, when we see a feed, we call it a social media site. But different structure of these sites -- how they organize users and connections -- breeds drastically different mindsets for users. As brands, we need to think about our role in online communities very differently than how we participate in social media platforms. In this podcast, I spell out the differences between online communities and social media sites, and provide examples of brands that have succeeded in engaging online communities.
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As marketers, when we see a feed, we call it a social media site. But different structure of these sites -- how they organize users and connections -- breeds drastically different mindsets for users. As brands, we need to think about our role in online communities very differently than how we participate in social media platforms. In this podcast, I spell out the differences between online communities and social media sites, and provide examples of brands that have succeeded in engaging online communities.
The Power of Meta in Community Building and Advertising
Social Media Psychology Podcast
55 minutes 3 seconds
6 years ago
The Power of Meta in Community Building and Advertising
The Internet is becoming more meta. More and more, the memes we see become popular aren't really funny on their -- they rely on other jokes to make their punchlines. In this episode of the Social Media Psychology podcast, we explore the world of meta culture and the parallel trend in different forms of meta-advertising.
About the Show:
The Social Media Psychology podcast is your friendly deep-dive into the psychology of social media users. Whether you're a small business marketer learning to run social media campaigns on your own, an agency strategist or creative, or an influencer looking to improve your approach to social media, this podcast will deepen your understanding of how to activate and grow a social media following.
The average social media user maintains 8 different profiles across different social media sites. Why? Different social networks satisfy different psychological and social needs for people. As brands, advertisers, and influencers, if we want to integrate more naturally into people's feeds, we need to understand why they're there in the first place.
Social Media Psychology Podcast
As marketers, when we see a feed, we call it a social media site. But different structure of these sites -- how they organize users and connections -- breeds drastically different mindsets for users. As brands, we need to think about our role in online communities very differently than how we participate in social media platforms. In this podcast, I spell out the differences between online communities and social media sites, and provide examples of brands that have succeeded in engaging online communities.
