As marketers, when we see a feed, we call it a social media site. But different structure of these sites -- how they organize users and connections -- breeds drastically different mindsets for users. As brands, we need to think about our role in online communities very differently than how we participate in social media platforms. In this podcast, I spell out the differences between online communities and social media sites, and provide examples of brands that have succeeded in engaging online communities.
All content for Social Media Psychology Podcast is the property of Joe Federer and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
As marketers, when we see a feed, we call it a social media site. But different structure of these sites -- how they organize users and connections -- breeds drastically different mindsets for users. As brands, we need to think about our role in online communities very differently than how we participate in social media platforms. In this podcast, I spell out the differences between online communities and social media sites, and provide examples of brands that have succeeded in engaging online communities.
Brands In LGBTQ Pride, Follow-through, and Brand Transparency
Social Media Psychology Podcast
50 minutes 45 seconds
6 years ago
Brands In LGBTQ Pride, Follow-through, and Brand Transparency
LGBTQ Pride month is an interesting time in the world of advertising. On one hand, the widespread support we see from brands towards the LGTBQ community is heartwarming and generally a step in the right direction for the world. On the other, people have become skeptical of how genuine this support really is. Would brands still support LGBTQ Pride if it wasn't a marketing opportunity? Probably not.
In this episode, we'll look into some organic examples of conversation about brands during Pride month as a jumping off point for exploring brand transparency, follow-through, and why that will only increase in importance as the world becomes more digital.
About the Show:
Social Media Psychology is your friendly deep-dive into the psychology of social media users. Whether you're a small business marketer learning to run social media campaigns on your own, an agency strategist or creative, or an influencer looking to improve your approach to social media, this podcast will deepen your understanding of how to activate and grow a social media following.
The average social media user maintains 8 different profiles across different social media sites. Why? Different social networks satisfy different psychological and social needs for people. As brands, advertisers, and influencers, if we want to integrate more naturally into people's feeds, we need to understand why they're there in the first place.
Social Media Psychology Podcast
As marketers, when we see a feed, we call it a social media site. But different structure of these sites -- how they organize users and connections -- breeds drastically different mindsets for users. As brands, we need to think about our role in online communities very differently than how we participate in social media platforms. In this podcast, I spell out the differences between online communities and social media sites, and provide examples of brands that have succeeded in engaging online communities.
