Getting comments, DMs, or email replies but not seeing them turn into clients? Feeling that high of a lead showing interest only to hit a wall when it’s time to follow through? As a service-based business owner, the real challenge isn’t always visibility… it’s what happens next. In this episode, we’re going to talk about what to do after a lead shows interest. Because no matter how great your content is, it’s your sales follow-up and hand off process that determines whether that warm lead becomes a paying client or fades into the background. I’m sharing a proven 3-step DM strategy that guides you from “I’m interested” to “I’m in” using intentional, heart-centered communication. You’ll learn how to lead with clarity, build audience trust, and create a friction-free client journey using simple but effective client communication techniques. We’ll walk through real examples of how to structure your email response, ask the right questions, and offer a next step that invites (not pressures) your lead forward. This is about more than just closing sales. It’s about shifting from chasing to connecting, using organic outreach that supports true small business growth. From selling high-ticket offers to managing a steady stream of social media leads, it’s all about turning attention into aligned action. Listen now and be ready to clean up your lead nurturing process and finally have a follow-through that matches the energy of your marketing. Because once someone clicks, it’s your next move that makes the difference. With all my support, Chey 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Book a FREE connection call with us today here: https://calendly.com/aloha-kuleanaconnect/30min Follow me for more social media tips: Instagram: https://www.instagram.com/kuleanaconnect https://www.instagram.com/theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/   Have a question or want to chat?  Contact me here: aloha@kuleanaconnect.com www.kuleanaconnect.com Subscribe & Review

Are you pouring your heart into content but still not seeing sales? Wondering why all your value-packed posts, tips, and reels feel like it’s still missing the mark? Here’s the truth: sales don’t happen from content alone. They happen through connection. In this episode, we’re diving deep into why high-ticket sales are rooted in relationship marketing, not reels. If you run a service-based business and feel like you’re constantly chasing client attraction with little to show for it, this is your permission to pause and reframe. I’ll walk you through practical social media tips that move beyond algorithms and focus on actual human touchpoints. You’ll learn how to build brand visibility and trust by shifting your approach to lead nurturing using a personalized DM strategy, intentional connection marketing, and authentic content that speaks to the heart. These aren’t just tactics, they’re long-term strategies for building a business that people remember and return to. We’ll also explore fresh content ideas to spark follower engagement, boost Instagram tips that actually make a difference, and map out how to use your posts for email list growth and content that converts, without adding more hours to your day. If you’re ready to trade pressure for presence, and performance for people-first strategy, this episode will help you start building trust online in a way that finally feels aligned.   With all my support, Chey 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Book a FREE connection call with us today here: https://calendly.com/aloha-kuleanaconnect/30min Follow me for more social media tips: Instagram: https://www.instagram.com/kuleanaconnect https://www.instagram.com/theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/   Have a question or want to chat?  Contact me here: aloha@kuleanaconnect.com www.kuleanaconnect.com Subscribe & Review

Wondering how to turn your online community into people who genuinely want to work with you? Showing up, sharing value, and doing all the things but it still feels like no one’s taking that next step? If you’ve been craving more real connection and meaningful conversations from your content, you’re in the right place. In this episode, we’re breaking down a simple yet powerful 5-stage framework to help you turn cold leads into loyal clients using a relationship marketing approach. Whether you’re new to small business marketing or ready to tighten up your current digital marketing strategy, this is your blueprint for consistent conversions. You’ll learn how to use content strategy and call to action techniques that actually move people, while building real trust along the client journey. We’re covering everything from lead generation that feels human, to creating content that converts without sounding pushy. Plus, I’m sharing real-world tips for increasing instagram growth, boosting audience engagement, and improving business visibility without adding more hours to your day. If you’ve ever wondered how to speak directly to your ideal clients, build a reliable nurture sequence, or map out effective content calendar ideas, this one’s for you. We’ll also touch on the power of story-based marketing and how it ties into your brand awareness strategy. Hit play and let’s turn your social content into a relationship-driven system that works! With all my support, Chey   5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Book a FREE connection call with us today here: https://calendly.com/aloha-kuleanaconnect/30min Follow me for more social media tips: Instagram: https://www.instagram.com/kuleanaconnect https://www.instagram.com/theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/   Have a question or want to chat?  Contact me here: aloha@kuleanaconnect.com www.kuleanaconnect.com Subscribe & Review

Are you showing up on Instagram, posting reels, writing heartfelt captions, sharing behind-the-scenes content, and still not getting the engagement you hoped for?  Most small business marketing strategies focus on reach over relationships, leaving your audience disconnected. But when you shift to relationship marketing, everything changes.   In this episode, we’re digging into three subtle red flags that might be hurting your audience engagement and what to do instead. You’ll walk away with a refreshingly simple social media strategy rooted in authentic marketing. We’re talking practical shifts that you can implement today, no extra tech or budget needed. You’ll learn how to fix common mistakes like posting only during launches, using stiff language, or writing captions that talk at your audience instead of with them. These shifts will help you build trust-building content that stands out and connects. If you’re ready to create engaging content, grow real online visibility, and attract ideal clients who care about what you have to say, this episode is for you. Plus, I’ll share how to run your own content audit to start improving results now. This is personal branding in action, and it’s how you create content that converts without feeling salesy.   With all my support, Chey   5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Book a FREE connection call with us today here: https://calendly.com/aloha-kuleanaconnect/30min Follow me for more social media tips: Instagram: https://www.instagram.com/kuleanaconnect https://www.instagram.com/theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/   Have a question or want to chat?  Contact me here: aloha@kuleanaconnect.com www.kuleanaconnect.com Subscribe & Review  

Are you posting daily, commenting consistently, and still struggling to start real conversations? Wondering why your comments aren’t turning into DMs or sales? If you're doing all the “right” things but still hearing crickets, you're not alone. There’s a smarter way to approach small business marketing, one rooted in real connection, not just reach. You don’t need fancy funnels. What you need is a new way to show up in the comments, because that’s where authentic relationships begin. In this episode, I’m sharing five powerful comment types that spark online connection and lead to meaningful engagement. You’ll learn how to move beyond generic replies and start conversations that matter. Most people treat comments like a to-do list: emojis, “love this,” or “great post.” But that’s not how you build social media engagement or trust. If you’re ready to comment with purpose, this is your blueprint. Whether your goal is to nurture leads or figure out exactly how to get clients from social media, these strategies are designed to work for real people in real conversations. This is relationship marketing done right. Clear, personal, and rooted in organic marketing that actually converts.   With all my support, Chey 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Book a FREE connection call with us today here: https://calendly.com/aloha-kuleanaconnect/30min Follow me for more social media tips: Instagram: https://www.instagram.com/kuleanaconnect https://www.instagram.com/theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/   Have a question or want to chat?  Contact me here: aloha@kuleanaconnect.com www.kuleanaconnect.com Subscribe & Review

Growth is exciting until your to-do list triples and your creative energy starts running on fumes. You're booking more clients (yay!), but now you're juggling 20 tabs, writing late-night emails, and wondering if this hustle is even sustainable. In this episode, I’m breaking down how to scale your creative business without the burnout spiral. If you’re a one-woman show or leading a small team, I’ll walk you through the exact business systems and workflow optimization tips that helped me stop relying on willpower alone. I’m sharing the mindset shift that helped me stop chasing perfection and start trusting my systems, plus the client management tools I rely on to stay organized and professional. You’ll learn how project templates can speed up delivery without sacrificing quality, when to start hiring virtual assistants (and what tasks to delegate first), and how Trello boards and business automations boost operational efficiency. I’ll also talk about protecting your energy and avoiding creative burnout as your business grows. If you’ve ever asked yourself, “How do I scale this thing without losing my spark?”,  this episode is for you. Let’s build your dream business, one system at a time.  With all my support, Chey 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Book a FREE connection call with us today here: https://calendly.com/aloha-kuleanaconnect/30min Follow me for more social media tips: Instagram: https://www.instagram.com/kuleanaconnect https://www.instagram.com/theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/   Have a question or want to chat?  Contact me here: aloha@kuleanaconnect.com www.kuleanaconnect.com Subscribe & Review  

Struggling to get real results from your Facebook group? You're not alone. I used to wonder if Facebook groups were even worth the effort. But then I discovered a smarter way to use them, and everything changed. In this episode, I’m joined by Sarah Beisel, Facebook group strategist, coach, and host of the Profitable Facebook Groups podcast. Sarah helps Christian entrepreneurs turn their groups into lead-generating communities with heart, clarity, and simplicity. After starting in copywriting, she leaned into group coaching during the pandemic and has since become a go-to expert in sustainable group growth and engagement. Sarah shares how she turned a quiet group into a powerful tool for connection, visibility, and real business growth. If you're tired of guessing how to boost audience engagement, this is for you. You’ll also hear from her how to turn passive group members into paying clients and how Facebook lead generation actually works inside a focused, active online community. This episode is packed with the mindset shifts and strategies I wish I knew sooner. I’m not talking about chasing trends or hacks. I’m talking about simple, proven steps that work for christian entrepreneurs, coaches, service providers, and small business owners like you. You'll learn how to build organic reach while creating a virtual community that feels real and connected. I’ll walk you through what actually matters when it comes to facebook group marketing, especially if you're serious about small business marketing and long-term authority building. Forget the overwhelm. Let’s simplify your social media strategy and help you lead with intention. You don’t need fancy graphics or a massive ad budget. You need clarity, consistency, and a focus on authentic marketing. If you’ve ever felt unsure about facebook content strategy or how to use an online workshop to build trust, don’t miss this one. Tune in now. Your group has more potential than you think. With all my support, Chey Join Sarah’s Facebook Community!https://sarahbeisel.com/community 5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons Book a FREE connection call with us today here: https://calendly.com/aloha-kuleanaconnect/30min Follow me for more social media tips: Instagram: https://www.instagram.com/kuleanaconnect https://www.instagram.com/theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/   Have a question or want to chat?  Contact me here: aloha@kuleanaconnect.com www.kuleanaconnect.com Subscribe & Review

Selling a high ticket service?  In this episode, I’m breaking down why traditional content marketing doesn’t always work for high ticket offers, and what to do instead to create content that converts.  We’ll talk about why trust building is non-negotiable for high ticket services, the three types of posts that create real client connections and drive content that converts, and how to shift from shouting into the void to a soul-centered engagement strategy. I’ll also share what I learned from helping a grief coach land clients, without changing her offer, and why relationship marketing is the secret weapon for sustainable lead generation. If you're a coach, consultant, or creative with a high ticket service, this episode is your permission slip to stop chasing trends and start building real relationships.  So grab a cozy drink, open that notes app, and let’s turn your content into conversations that convert.   With all my support, Chey   5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons   Book a FREE connection call with us today here: https://calendly.com/aloha-kuleanaconnect/30min   Follow me for more social media tips: Instagram: https://www.instagram.com/kuleanaconnect       https://www.instagram.com/theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat?  Contact me here: aloha@kuleanaconnect.com www.kuleanaconnect.com   Subscribe & Review Love this episode?  Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips  

Are you posting consistently, getting solid views on your content, and showing up like you mean business but your DMs are still quiet? Are you doing everything you were told would work, yet the results just aren’t showing up? In this episode, I’m setting the record straight on the belief that more views automatically lead to more clients. It’s not about going viral, it’s about being valuable. We’ll unpack the missing piece most business owners overlook: real social media engagement and relationship marketing that actually converts. You’ll learn why your content might be getting views but not conversions and exactly how to fix it. I’ll share the most overlooked engagement strategy that builds trust and drives sales, plus how to shift from just being visible to creating real client connection. You’ll also get a simple weekly challenge to boost business engagement, start nurturing leads, and build meaningful online relationships that fuel real small business growth. If you're done yelling into the void and ready to build a business rooted in trust building and true connection, this one’s for you.  Hit play now and let’s turn your content into connection and your followers into clients. With all my support, Chey   5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons   Book a FREE connection call with us today here: https://calendly.com/aloha-kuleanaconnect/30min   Follow me for more social media tips: Instagram: https://www.instagram.com/kuleanaconnect                  https://www.instagram.com/theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat?  Contact me here: Aloha@kuleanaconnect.com www.kuleanaconnect.com   Subscribe & Review Love this episode?  Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips

You’re posting consistently, showing up in stories, maybe even trying the latest Reels trends. But still, nothing. No DMs, no sales, no real conversations. Just silence. In this episode, I’m sharing what most marketing experts rarely talk about: why great posts alone don’t lead to conversions and what your strategy might be missing. We’ll unpack the importance of proactive engagement and having a real plan for relationship marketing. If you’re a service-based business or high-trust brand, this is your turning point. Because visibility without connection is just noise. You’ll learn why social media engagement is more than just likes and shares and how to make it truly meaningful. We’ll dive into how to turn your online presence into a powerful lead-generating machine, what content that converts really looks like (and why most entrepreneurs miss the mark), and how to stop chasing vanity metrics in favor of strategies that drive real small business growth. Most importantly, you’ll discover how to build real connections and trust with your audience without feeling salesy or burning out. We’ll walk through a new way to show up online. One that’s rooted in trust, strategy, and actual results. You don’t need to go viral. You need a plan that turns followers into buyers and content into conversations. So if you're ready to trade burnout for aligned lead generation, hit play. This might just change how you do business on social. With all my support, Chey   5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons   Book a FREE connection call with us today here: https://calendly.com/aloha-kuleanaconnect/30min   Follow me for more social media tips: Instagram: https://www.instagram.com/kuleanaconnect       https://www.instagram.com/theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat?  Contact me here: Aloha@kuleanaconnect.com Www.kuleanaconnect.com   Subscribe & Review Love this episode?  Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips

Does your content get seen but never seem to connect? You’re posting, you’re showing up, you’re even trying Reels… but no DMs, no sales, no real conversations. In this episode, I’m sharing the truth that most marketing experts don’t talk about. Creating more content doesn't automatically mean you'll get more clients. The real issue? Most entrepreneurs are showing up without an intentional engagement strategy and that’s exactly why their content isn’t converting. And if you’re a service-based business or a high-trust brand, this is everything. You’ll learn what social media engagement really means (it’s more than just likes), why client engagement is the new marketing currency, and how to build real relationships without feeling salesy. We’ll talk about the surprising role of organic reach, how to stop chasing vanity metrics, and what it takes to create content that converts. Plus, we’ll talk about how to use relationship marketing and intentional engagement to turn your profile from a content library into a conversion machine. And the best part? It won’t drain your energy or require you to be online 24/7. So if you’re ready for a digital marketing strategy that’s rooted in connection and actually gets results, this episode is the right one for you!  Hit play and find a better way to connect, convert, and grow your small business. With all my support, Chey   5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons   Book a FREE connection call with us today here: https://calendly.com/aloha-kuleanaconnect/30min   Follow me for more social media tips: Instagram: https://www.instagram.com/kuleanaconnect       https://www.instagram.com/theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat?  Contact me here: Aloha@kuleanaconnect.com Www.kuleanaconnect.com   Subscribe & Review Love this episode?  Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips  

Are you posting your heart out on social media but still hearing crickets? You’re not alone and no, it’s not that your content “just isn’t good enough.” The truth? Content alone doesn’t convert anymore. Not in 2025. Not in a saturated feed. Not without connection. In this heart-to-heart episode of Social Media Marketing for Small Businesses, I’m sharing the one strategy that changed the game for me and my clients: relationship marketing. Spoiler: it’s not about more reels, fancy captions, or shouting louder for the algorithm. It’s about creating a real social media connection and building trust through an intentional engagement strategy. You’ll learn why content without connection won’t convert, even if it’s gorgeous, and what actually works when it comes to content that converts. I’ll show you how to boost your engagement rate without paid ads, share real examples of DMs and comments that led to sales, and reveal the power of social media conversation starters that genuinely spark interest. You’ll also discover why small business social media success isn’t just about posting, but about building real relationships. With just 15 minutes a day, you can create meaningful social media engagement that drives results and flips those dry DMs into booked clients. So if you’re ready to ditch the “post and pray” approach and finally start connecting with the people who need you most, hit play.  Let’s make social media social again.  With all my support, Chey   5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons   Book a FREE connection call with us today here: https://calendly.com/aloha-kuleanaconnect/30min   Follow me for more social media tips: Instagram: https://www.instagram.com/kuleanaconnect       https://www.instagram.com/theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat?  Contact me here: Aloha@kuleanaconnect.com Www.kuleanaconnect.com   Subscribe & Review Love this episode?  Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips

Facebook groups are one of the best-kept secrets in local marketing and small business marketing. They’re not just for casual chats, they’re for building real connections, boosting social media engagement, and turning followers into paying clients. In this episode, I’m giving you the ultimate warm-up before we bring on my expert guest in a few weeks because today, we’re diving into how to actually grow your business using Facebook groups the right way. Not spammy. Not salesy. Just smart, service-led social media engagement. I’m breaking down exactly why Facebook groups are a gold mine for local businesses and how the Facebook algorithm actually works in your favor when you use them right. You’ll learn how to find the best Facebook groups for business, the kind of engagement posts that build real trust, and how to follow Facebook group rules while still promoting your business like a pro.  I’ll also share tips to increase your organic reach without spending a dime, plus the 4-step engagement strategy we use at Kuleana Connect to turn group members into actual clients. And because I’m all about keeping it practical, I’ve got easy post ideas, DM tips, and the exact way to move from connection to conversion without ever feeling pushy. So if marketing with Facebook groups has ever felt confusing or overwhelming, this episode will feel like a breath of fresh air.  Hit play and let’s turn Facebook into your best free marketing tool!   With all my support, Chey   5 Quiet Reasons Your Content Isn’t Converting Discover why your content isn’t leading to clients—and what to do instead to build trust, start real conversations, and generate qualified leads. https://kuleanaconnect.myflodesk.com/5reasons   Book a FREE connection call with us today here: https://calendly.com/aloha-kuleanaconnect/30min   Follow me for more social media tips: Instagram: https://www.instagram.com/kuleanaconnect       https://www.instagram.com/theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat?  Contact me here: Aloha@kuleanaconnect.com Www.kuleanaconnect.com   Subscribe & Review Love this episode?  Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips

Managing social media does not have to take over your life. With the right systems, content scheduling, and smart tools, you can finally make space to focus on the parts of your business you love most. In this episode of Social Media Marketing for Small Business, I am sharing my go-to social media tools that save hours every week without sacrificing connection or results. You’ll learn the importance of social media scheduling to stay consistent without being online 24/7, plus discover the best free and paid scheduling tools for social media, including a few hidden gems.  I’ll show you how the Canva Content Planner can simplify your content scheduling and why strong content planning makes your brand look more professional and less stressed. We will also talk about how to use social media engagement tools to build real relationships and track results with social media analytics tools. You will also learn how to design high-quality posts with easy content creation apps and edit videos with beginner-friendly video editing apps. I’ll also walk you through how we use tools like Sprout Social, Canva, and Trello every day at Kuleana Connect to keep our clients' social media strategies organized and efficient. If you want to improve your small business social media strategy with simple, proven methods, this episode is for you. Listen now and learn how to take control of your social media, instead of letting it control you.   With all my support, Chey   Struggling to Get Clients from Social Media? Start More Conversations with Ease with our free Engagement scripts. Download here: https://kuleanaconnect.myflodesk.com/scripts Follow me for more social media tips: Instagram: https://www.instagram.com/kuleanaconnect       https://www.instagram.com/theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat?  Contact me here: Aloha@kuleanaconnect.com Www.kuleanaconnect.com   Subscribe & Review Love this episode?  Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips

Feel like you're always posting but still not getting much social media engagement? A lot of people think the solution is to post more often. But here’s the thing… that’s not always true. In this episode, I’m sharing simple, real-world engagement strategies that help you increase your post engagement and build meaningful social media interaction without creating extra content. Whether you're just getting started with small business social media or you've been at it for a while, these tips are easy to implement and actually work. I’m breaking down practical engagement strategies to help you increase social media engagement without posting more. You’ll learn how 10 minutes of interaction before and after you post can boost content visibility, why responding to comments matters, and how to use Stories for better social media interaction. I’ll also cover starting genuine DMs, showing up in groups to support your small business social media efforts, and turning everyday audience interaction into sales. This isn’t about doing more, it’s about doing what works. Tune in and take the pressure off your social media marketing strategy while still getting better results. Let’s make your social media engagement more intentional and less overwhelming. With all my support, Chey Struggling to Get Clients from Social Media? Start More Conversations with Ease with our free Engagement scripts. Download here: https://kuleanaconnect.myflodesk.com/scripts  Links and Resources: Ready to make your social media work for you? Book your $97 personalized social media audit here: https://thecleymans.thrivecart.com/social-media-audit/  Follow me for more social media tips: Instagram: https://www.instagram.com/kuleanaconnect https://www.instagram.com/theenergizedmompreneur Facebook: https://www.facebook.com/cheyannecleyman/  Have a question or want to chat? Contact me here: Aloha@kuleanaconnect.comWww.kuleanaconnect.com Subscribe & Review Love this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips  

If you've noticed a drop in likes, comments, or reach lately, you're not the only one. A lot of small business owners are seeing the same thing and wondering what changed. The truth is, social media platforms have shifted how content gets seen, and what used to work isn’t always cutting it anymore. In this episode, I’m talking about why your social media engagement might be down and what you can do to turn it around. We’re diving into what’s really going on with the social media algorithm right now, especially with all the recent algorithm updates. If you're just getting started with small business social media or you've been showing up online for years, this episode shares clear steps to help you shift your social media strategy so it actually works in 2025. I’ll walk you through what’s changed with the algorithm, how to use a strong call to action to get more audience interaction, and why consistency alone won’t cut it anymore. You’ll learn when to post, how to respond to comments in a way that boosts reach, and simple ways to refresh your content. I’ll also explain why showing up as a real person matters more than ever, and how to increase engagement with small and daily actions. These are realistic, tested engagement strategies you can use right now! If you’ve been frustrated with your engagement lately, don’t stress. This episode is full of practical tips you can start using today.  Let’s get your social media working with you again.   With all my support, Chey   Need help creating a FREE social media strategy + set your accounts up to convert followers to customers? Download your FREE "Social Media Conversion Checklist" here: https://cleymansocialmedia.myflodesk.com/conversionchecklist Links and Resources: Join the "Social Growth Lab" for just $97 today! https://thecleymans.thrivecart.com/the-social-media-growth-lab-membership/ Ready to make social media work for you? Book your $97 personalized social media audit here: https://thecleymans.thrivecart.com/social-media-audit/ Follow me for more social media tips: Instagram: https://www.instagram.com/cleymansocial.media/       https://www.instagram.com/theenergizedmamaco Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: hello@cleymansocial.media   Subscribe & ReviewLove this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips

Your social media caption is your handshake. It’s your chance to start a conversation, build trust, and grow your business, one scroll-stopper at a time. Here’s what most people miss: even the most helpful post can fall flat if your caption doesn’t connect. And when that happens your audience scrolls right past, missing the value you worked so hard to share. In this episode, we’re digging into the heart of what makes a caption work. I’m sharing my go to engagement strategies for writing captions that feel like real conversations, not sales pitches. These are the same simple tweaks I use with clients to turn quiet posts into high-performing content that supports real small business growth. We’ll talk about how to write social media hooks that stop the scroll, why a human tone matters more than polished language, and how to include a call to action that feels natural (not awkward or pushy). You’ll also learn how to create captions that support your overall customer engagement strategy without burning out or overthinking it. In this episode, you’ll learn: How to write stronger social media hooks that pull people in Easy ways to sound more human and less “salesy” How to use a conversational call to action to boost interaction Why captions matter for your overall small business social media marketing strategy Tips for how to create engaging content on social media with less effort If your captions have been getting crickets, this episode will help you shift from posting to truly connecting. So grab your coffee, hit play, and let’s write captions that spark conversation, build trust, and grow your business.   With all my support, Chey   Need help creating a FREE social media strategy + set your accounts up to convert followers to customers? Download your FREE "Social Media Conversion Checklist" here: https://cleymansocialmedia.myflodesk.com/conversionchecklist Links and Resources: Join the "Social Growth Lab" for just $97 today! https://thecleymans.thrivecart.com/the-social-media-growth-lab-membership/ Ready to make social media work for you? Book your $97 personalized social media audit here: https://thecleymans.thrivecart.com/social-media-audit/ Follow me for more social media tips: Instagram: https://www.instagram.com/cleymansocial.media/       https://www.instagram.com/theenergizedmamaco Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: hello@cleymansocial.media   Subscribe & ReviewLove this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.

You don’t need to go viral to make an impact, you just need content people want to share. Because when your audience connects with what you’re posting, they’ll do the work for you. Sharing it, talking about it, and bringing new eyes to your business without you having to chase the algorithm.   In this episode, we're getting into the heart of what makes content shareable. I’m sharing simple, honest strategies that any small business can use to show up online in a way that truly connects.   We’ll talk about why shareable content is such a game-changer for your organic reach and social media growth. I’ll walk you through how to use emotion, relatability, value, and visuals to create posts that your audience wants to share. We’ll also chat about ways to build stronger audience connection, how to keep up with social media trends, and how to make your posts pop with a strong call to action (CTA).   In this episode, you’ll learn: Why shareable content is essential for growing your reach and credibility What makes content truly share-worthy (and how to apply it to your brand) Simple, actionable ideas to kickstart your content creation today   Whether you're feeling stuck or just want fresh inspiration, this episode is packed with practical tips to help you turn your posts into powerful marketing tools.   So grab your coffee, hit play, and let’s make content that actually gets shared and brings results.   With all my support, Chey   Need help creating a FREE social media strategy + set your accounts up to convert followers to customers? Download your FREE "Social Media Conversion Checklist" here: https://cleymansocialmedia.myflodesk.com/conversionchecklist   Links and Resources: Join the "Social Growth Lab" for just $97 today! https://thecleymans.thrivecart.com/the-social-media-growth-lab-membership/ Ready to make social media work for you? Book your $97 personalized social media audit here: https://thecleymans.thrivecart.com/social-media-audit/ Follow me for more social media tips: Instagram: https://www.instagram.com/cleymansocial.media/       https://www.instagram.com/theenergizedmamaco Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: hello@cleymansocial.media   Subscribe & ReviewLove this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.

Is your social media strategy helping your business grow or holding it back?   It’s easy to fall into the habit of posting just to stay active without a clear plan, consistent engagement, or meaningful results. The truth is, more posts doesn’t mean more sales, and making the wrong moves can actually hurt your online presence.   Fixing it doesn’t require a marketing degree or spending hours online. You just need the right strategy and that’s exactly what we’re diving into today.   In this episode, I’m sharing the biggest social media mistakes small business owners make, what to stop doing right now, and how to create a powerful content plan that supports real business growth.   You’ll learn: What not to do on social media if you want to build trust and attract real customers The easiest way to improve customer engagement and boost your algorithm reach Why a consistent posting schedule for social media makes a bigger difference than you think How to create high quality content that drives sales (even without paid ads) Simple strategies to turn your followers into clients with social media marketing for small business How to build a smart, sustainable social media strategy that works (even if you’re short on time) If you're tired of guessing what works and ready to make social media marketing for small business simple (and fun again!), this episode is for you.   Grab your coffee and let’s map out a content strategy that’s smart, simple, and gets your business moving in the right direction.   With all my support, Chey   Need help creating a FREE social media strategy + set your accounts up to convert followers to customers? Download your FREE "Social Media Conversion Checklist" here: https://cleymansocialmedia.myflodesk.com/conversionchecklist   Links and Resources: Join the "Social Growth Lab" for just $47 today! https://thecleymans.thrivecart.com/the-social-media-growth-lab-membership/ Ready to make social media work for you? Book your $97 personalized social media audit here: https://thecleymans.thrivecart.com/social-media-audit/ Follow me for more social media tips: Instagram: https://www.instagram.com/cleymansocial.media/       https://www.instagram.com/theenergizedmamaco Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: hello@cleymansocial.media   Subscribe & ReviewLove this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.

Is influencer marketing just for big companies with huge budgets?    Micro-influencers often have higher engagement and stronger trust with their audience, making them a powerful tool for brand growth. The best part? You don’t need a massive budget to see real results, you just need the right strategy.    Engagement matters more than follower count, and the right influencer collaboration can bring in real customers, not just likes.    In this episode, I’m breaking down how micro-influencers can help your brand grow, without breaking the bank. I’ll show you how to find and work with the perfect influencers to build brand awareness, increase social media engagement, and drive sales with a smart social media strategy.   In this episode, you’ll learn:   Why micro-influencers are more valuable than big influencers for small businesses How to find the right influencer for your brand (without wasting time on the wrong ones) The best engagement strategies to make influencer marketing actually work  How to approach and collaborate with influencers without sounding salesy Simple ways to track your ROI and brand growth from influencer partnerships A content marketing strategy that turns followers into paying customers   Whether you're new to influencer marketing or looking to refine your digital marketing for small businesses, this episode is packed with actionable tips to help you grow. Hit play now and learn how to make influencer marketing work for your small business.   With all my support, Chey   Need help creating a FREE social media strategy + set your accounts up to convert followers to customers? Download your FREE "Social Media Conversion Checklist" here: https://cleymansocialmedia.myflodesk.com/conversionchecklist Links and Resources: Join the "Social Growth Lab" for just $47 today! https://thecleymans.thrivecart.com/the-social-media-growth-lab-membership/ Ready to make social media work for you? Book your $97 personalized social media audit here: https://thecleymans.thrivecart.com/social-media-audit/ Follow me for more social media tips: Instagram: https://www.instagram.com/cleymansocial.media/       https://www.instagram.com/theenergizedmamaco Facebook: https://www.facebook.com/cheyannecleyman/ Have a question or want to chat? Contact me here: hello@cleymansocial.media   Subscribe & ReviewLove this episode? Don’t forget to hit subscribe and leave a review on Apple Podcasts! Your feedback helps us reach more small business owners who need these tips.