So, that brings us to the influencer's main value they offer and that is the engagement rate. They may have 10,000 or 20,000 followers, and maybe their average engagement rate is 15 percent, which is more than double the average you could expect for some platforms. So, if they have 20,000 followers, and their engagement rate is 15%, then you can expect nearly 3,000 unique accounts to like, comment, or share a post that is about your brand, product, service, or organization.

It's clear that influencers certainly have a place in social media strategies, now all you have to do is the work of building a strategy, developing relationships with influencers, creating contracts, designing creative and measuring your impact.