Social Media Make Easy is NapoleonCat’s podcast about growing a business due to social media channels. In each episode, Anna Smaruj unveils practical tactics for how companies can use social media platforms to strengthen their brands. Social Media Make Easy is a perfect address for anyone looking to bring social media into play, from building a community to analyzing competitors, improving team management and customer service.
All content for Social Media Made Simple is the property of NapoleonCat and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Social Media Make Easy is NapoleonCat’s podcast about growing a business due to social media channels. In each episode, Anna Smaruj unveils practical tactics for how companies can use social media platforms to strengthen their brands. Social Media Make Easy is a perfect address for anyone looking to bring social media into play, from building a community to analyzing competitors, improving team management and customer service.
S03E01: Beyond the Algorithm: Social Responsibility and Storytelling in E-commerce Marketing
Social Media Made Simple
31 minutes
7 months ago
S03E01: Beyond the Algorithm: Social Responsibility and Storytelling in E-commerce Marketing
In this episode of Social Media Made Simple, host Eliza NapoleonCat interviews Grace Clemens, CEO of SGC Marketing, who shares her insights on the evolving landscape of digital marketing, particularly for e-commerce brands. They discuss the importance of social responsibility, storytelling, and the role of digital marketing audits in driving revenue.
Grace emphasizes the need for personalization in marketing strategies and the significance of understanding consumer behavior, especially among younger generations. The conversation also touches on common mistakes e-commerce brands make, the impact of AI on marketing, and emerging trends such as long-form content and live social shopping.
About our guest: Grace Clemens, the CEO of SGC Marketing, specializes in digital marketing audits for e-commerce brands. She brings a unique perspective to discussions around marketing, particularly in crafting and executing multi-channel marketing strategies that drive revenue and foster meaningful audience engagement.
Social Media Made Simple
Social Media Make Easy is NapoleonCat’s podcast about growing a business due to social media channels. In each episode, Anna Smaruj unveils practical tactics for how companies can use social media platforms to strengthen their brands. Social Media Make Easy is a perfect address for anyone looking to bring social media into play, from building a community to analyzing competitors, improving team management and customer service.
