In this episode of 'Social Media for Social Impact,' Dr. Misha debunks five common myths surrounding social media use and impact. Covering misconceptions such as the decline of social media users, the exclusive association of social impact with nonprofits, the necessity for large budgets and multiple platforms, and the dominance of AI over human teams, Dr. Misha provides real-world examples and strategies to guide organizations toward effective and authentic social media engagement. Each myth is broken down with data and case studies, offering practical insights to help listeners navigate the evolving digital landscape and create meaningful social impact.

00:00 Welcome to Social Media for Social Impact

01:07 Myth 1: Everyone's Off Social Media

02:56 Myth 2: Social Impact is Only for Nonprofits

04:49 Myth 3: Big Budgets Are Necessary for Impact

06:11 Myth 4: You Need to Be on Every Platform

07:24 Myth 5: AI Runs Social Media

08:44 Conclusion and Recap

Connect with Dr. Misha Kouzeh on www.linkedin.com/in/mkouzeh.