Remember when social media was only used to catch up on what our friends and family were up to? Well, those days are behind us—social platforms are changing and so are its users. In this episode, Media.Monks’ Head of Social Media Strategy Daniela Gonzalez deep dives on two of the most important macro trends shaping the new era of social: the rise of social commerce and the new consumer behaviors brought about by Generation Z. Put your headphones on to hear her insights on what actually moves this digital-native audience to checkout, and let’s experiment together!