When you think of traditional brand building channels, social media probably isn’t at the top of your list—but it should be. In this episode, Media.Monks’ SVP, Social Americas Amy Luca explains why the next evolution of social media will be focused on brand building. Amy guides us through a holistic look at brand strategy, audience building, and brand values through the lens of social media. She also explains why the next era in social data and measurement will be tied to brand health. Put on your headphones to understand whether social media is helping or hurting your brand, and let’s experiment together!