How To Build a Global Social Ecosystem with Local Relevance with Thomas Dutreive - Global Digital and Social Media Project Manager at Nestlé Nespresso SA

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Social Innovation Lab

Media.Monks

21 episodes

4 days ago

If it’s not on social media, did it even happen? Join the conversation on the Social Innovation Lab and eavesdrop on all the secrets involved in creating social media marketing campaigns that truly connect and inspire. From the latest social trends to creative brainstorming and connecting internal capabilities, we talk to the industry’s social-smartest to uncover insights that elevate social campaigns to social experiences. Let’s experiment together. Powered by Media.Monks.

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Marketing

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How To Build a Global Social Ecosystem with Local Relevance with Thomas Dutreive - Global Digital and Social Media Project Manager at Nestlé Nespresso SA

Social Innovation Lab

11 minutes 9 seconds

3 years ago

How To Build a Global Social Ecosystem with Local Relevance with Thomas Dutreive - Global Digital and Social Media Project Manager at Nestlé Nespresso SA

Managing a global social ecosystem is no easy task. With 40+ Instagram accounts, how does Nespresso do it with keeping local relevance in mind? For this episode, we welcomed on Thomas Dutreive, Global Digital and Social Media Project Manager at Nestlé Nespresso SA to offer fresh insights into this global challenge. Thomas walks us through how he approaches global vs local strategies, winning attention online and leveraging social media management tools to administer a global ecosystem. Put your headphones on, and let’s experiment together!