If you think a social planner is a person who schedules social posts, think again. In this episode, Media.Monks’ Head of Social Strategic Planning Asahi Ruiz will explain how his team of social planners finds powerful insights through analysing human behavior and contextual cues, that help in the creation of work that is entertaining, informative and resonates with the community. Join the conversation and check for yourself how Asahi decodes social signals to develop memorable social experiences. Put your headphones on, and let’s experiment together!