We often hear that brands that are on social media need to be a part of the conversation. But what does that exactly mean? In this episode, Media.Monks’ Partner and CCO Jouke Vuurmans discusses how to best tie your social presence together with your brand narrative and full marketing engine. His insights on how social should fit into the overall brand strategy will help you connect the dots and see the full picture of your marketing mix, ultimately leading to a better integrated digital experience for your consumer. Put your headphones on, and let’s experiment together!