How can carbon finance do more to strengthen rural livelihoods and empower the communities on the frontlines of climate change? Social Impact Pioneers - Anna Kilpatrick, from PUR, Ann Vaughan & Lilian Gwazayo of CARE, and Olaf Westermann, from Catholic Relief Services (CRS) explore this critical question.
The conversation, in turn, hears from people implementing carbon finance programmes with a focus on deepening livelihood benefits in countries from around the world, including Mr. Matola Sigele in Malawi; Karimi in Cambodia; Emmanuel and Joshua in Uganda.
Together, they unpack how nature-based solutions, carbon markets, and community-led restoration can deliver climate impact rooted in equity and sustainability. The conversation dives into payment for ecosystem services, carbon equity, and the importance of long-term investment in communities that steward forests and farmlands.
You will hear how carbon projects are reshaping livelihoods—improving food security, empowering women, and restoring degraded landscapes. And also some of the challenges - in making these programmes work - whether land rights, short-term rewards, or understandable skepticism.
This episode offers practical insights for businesses, investors, and NGOs seeking to align carbon finance integrity with inclusive development.
Listen now to explore how climate finance can be a cornerstone of sustainable livelihoods—not just a co-benefit.
This conversation is hosted by Yvette Torres-Rahman, co-founder of Business Fights Poverty.
Social Impact Pioneers:
- Anna Kilpatrick, Chief Strategy and Impact Officer at PUR, whose agroforestry projects help global companies decarbonize agricultural supply chains while improving smallholder incomes.
- Ann Vaughan, Associate Vice President for Resilient Futures at CARE, leading work to unlock climate finance that reaches 25 million people, especially women and girls.
- Olaf Westermann, Senior Technical Advisor on Climate Change and Agriculture at CRS, connecting conservation, livelihoods, and equity in nature-based carbon projects worldwide.
- Lilian Gwazayo, Field Advisor, & Environmental Scientist, CARE, Malawi.
Links:
Redd+ Projects: https://unfccc.int/topics/land-use/workstreams/redd/what-is-redd
PUR: https://www.pur.co/
Catholic Relief Services: https://www.crs.org/
Care: Malawi We Staan Nog Steeds: https://www.carenederland.org/verhaal/malawi-we-staan-nog-steeds
Care: Malawi: Herstel van groene vegetatie draagt bij aan duurzame toekomst
https://www.carenederland.org/nieuws/malawi-het-herstellen-van-groene-vegetatie
CARE Malawi LinkedIn: https://www.linkedin.com/company/care-international-in-malawi/posts/?feedView=all
CARE Nederland: https://www.linkedin.com/company/care-nederland/posts/?feedView=all
Restore Africa: https://www.evergreening.org/restoreafrica/
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with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
How can carbon finance do more to strengthen rural livelihoods and empower the communities on the frontlines of climate change? Social Impact Pioneers - Anna Kilpatrick, from PUR, Ann Vaughan & Lilian Gwazayo of CARE, and Olaf Westermann, from Catholic Relief Services (CRS) explore this critical question.
The conversation, in turn, hears from people implementing carbon finance programmes with a focus on deepening livelihood benefits in countries from around the world, including Mr. Matola Sigele in Malawi; Karimi in Cambodia; Emmanuel and Joshua in Uganda.
Together, they unpack how nature-based solutions, carbon markets, and community-led restoration can deliver climate impact rooted in equity and sustainability. The conversation dives into payment for ecosystem services, carbon equity, and the importance of long-term investment in communities that steward forests and farmlands.
You will hear how carbon projects are reshaping livelihoods—improving food security, empowering women, and restoring degraded landscapes. And also some of the challenges - in making these programmes work - whether land rights, short-term rewards, or understandable skepticism.
This episode offers practical insights for businesses, investors, and NGOs seeking to align carbon finance integrity with inclusive development.
Listen now to explore how climate finance can be a cornerstone of sustainable livelihoods—not just a co-benefit.
This conversation is hosted by Yvette Torres-Rahman, co-founder of Business Fights Poverty.
Social Impact Pioneers:
- Anna Kilpatrick, Chief Strategy and Impact Officer at PUR, whose agroforestry projects help global companies decarbonize agricultural supply chains while improving smallholder incomes.
- Ann Vaughan, Associate Vice President for Resilient Futures at CARE, leading work to unlock climate finance that reaches 25 million people, especially women and girls.
- Olaf Westermann, Senior Technical Advisor on Climate Change and Agriculture at CRS, connecting conservation, livelihoods, and equity in nature-based carbon projects worldwide.
- Lilian Gwazayo, Field Advisor, & Environmental Scientist, CARE, Malawi.
Links:
Redd+ Projects: https://unfccc.int/topics/land-use/workstreams/redd/what-is-redd
PUR: https://www.pur.co/
Catholic Relief Services: https://www.crs.org/
Care: Malawi We Staan Nog Steeds: https://www.carenederland.org/verhaal/malawi-we-staan-nog-steeds
Care: Malawi: Herstel van groene vegetatie draagt bij aan duurzame toekomst
https://www.carenederland.org/nieuws/malawi-het-herstellen-van-groene-vegetatie
CARE Malawi LinkedIn: https://www.linkedin.com/company/care-international-in-malawi/posts/?feedView=all
CARE Nederland: https://www.linkedin.com/company/care-nederland/posts/?feedView=all
Restore Africa: https://www.evergreening.org/restoreafrica/
Social & Environmental Impact Through Business-NGO Collaboration With Diageo and Care
Social Impact Pioneers
35 minutes 9 seconds
7 months ago
Social & Environmental Impact Through Business-NGO Collaboration With Diageo and Care
How can businesses and their partners design programmes to tackle multiple societal issues whilst making economic sense?
Listen in to this conversation between Social Impact Pioneers: Amanda Smith, Global Head of Social Impact at Diageo; Amayaa Wijesinghe, Climate and Resilience Advisor at CARE International UK; and Thomas Ongogo, Program Manager at CARE International Kenya – as they explore how businesses and NGOs can work together to simultaneously tackle climate, gender, and economic challenges.
This conversation was recorded during the Business Fights Poverty Global Equity Summit 2025. During which, Diageo and CARE International shared honest insights from their collaboration with smallholder farmers, grounding the discussion in their latest case study and practical experiences. Together their discussion highlights five actionable insights:
1. Integrate Social, Environmental & Economic Goals – Achieve holistic, long-term impact by designing programs that empower women, promote climate resilience, and build local economies.
2. Build Local Ownership – Strengthen communities by investing in local leadership and gender-inclusive initiatives like VSLAs.
3. Secure Multi-Year Funding – Ensure sustainable outcomes by advocating for long-term financial commitments that allow for deeper, systemic change.
4. Pool Resources for Collective Impact – Leverage cross-sector collaboration to drive scalable, innovative solutions.
5. Embrace Digital Solutions – Use tech to extend agricultural knowledge, improve productivity, and reinforce value chain resilience.
Tune in to explore how aligning social and environmental goals can deliver measurable business value while creating lasting impact on the ground.
Listen now to learn how purposeful partnerships can power inclusive, sustainable development.
Links:
Business Fights Poverty Global Equity Summit 2025, including further resources from this and many other sessions: https://businessfightspoverty.org/global-equity-summit/#Highlights
Business Fights Poverty (2024). Business, Social Impact and Inclusivity with Amanda Smith. [podcast] Available at: https://businessfightspoverty.org/
business-social-impact-and-inclusivity-with-amanda-smith
Diageo (2025). Helping our smallholder farmers tackle the impacts of climate change and gender inequality. [online] Available at: https://www.diageo.
com/en/news-and-media/stories/2025/helping-our-smallholder-farmers-tackle-the-impacts-of-climate-change-and-gender-inequality
YouTube (2024). Business, Social Impact and Inclusivity with Amanda Smith. [video online]
Available at: https://www.youtube.com/watch?v=CRmdJt-CAgs
Social Impact Pioneers
How can carbon finance do more to strengthen rural livelihoods and empower the communities on the frontlines of climate change? Social Impact Pioneers - Anna Kilpatrick, from PUR, Ann Vaughan & Lilian Gwazayo of CARE, and Olaf Westermann, from Catholic Relief Services (CRS) explore this critical question.
The conversation, in turn, hears from people implementing carbon finance programmes with a focus on deepening livelihood benefits in countries from around the world, including Mr. Matola Sigele in Malawi; Karimi in Cambodia; Emmanuel and Joshua in Uganda.
Together, they unpack how nature-based solutions, carbon markets, and community-led restoration can deliver climate impact rooted in equity and sustainability. The conversation dives into payment for ecosystem services, carbon equity, and the importance of long-term investment in communities that steward forests and farmlands.
You will hear how carbon projects are reshaping livelihoods—improving food security, empowering women, and restoring degraded landscapes. And also some of the challenges - in making these programmes work - whether land rights, short-term rewards, or understandable skepticism.
This episode offers practical insights for businesses, investors, and NGOs seeking to align carbon finance integrity with inclusive development.
Listen now to explore how climate finance can be a cornerstone of sustainable livelihoods—not just a co-benefit.
This conversation is hosted by Yvette Torres-Rahman, co-founder of Business Fights Poverty.
Social Impact Pioneers:
- Anna Kilpatrick, Chief Strategy and Impact Officer at PUR, whose agroforestry projects help global companies decarbonize agricultural supply chains while improving smallholder incomes.
- Ann Vaughan, Associate Vice President for Resilient Futures at CARE, leading work to unlock climate finance that reaches 25 million people, especially women and girls.
- Olaf Westermann, Senior Technical Advisor on Climate Change and Agriculture at CRS, connecting conservation, livelihoods, and equity in nature-based carbon projects worldwide.
- Lilian Gwazayo, Field Advisor, & Environmental Scientist, CARE, Malawi.
Links:
Redd+ Projects: https://unfccc.int/topics/land-use/workstreams/redd/what-is-redd
PUR: https://www.pur.co/
Catholic Relief Services: https://www.crs.org/
Care: Malawi We Staan Nog Steeds: https://www.carenederland.org/verhaal/malawi-we-staan-nog-steeds
Care: Malawi: Herstel van groene vegetatie draagt bij aan duurzame toekomst
https://www.carenederland.org/nieuws/malawi-het-herstellen-van-groene-vegetatie
CARE Malawi LinkedIn: https://www.linkedin.com/company/care-international-in-malawi/posts/?feedView=all
CARE Nederland: https://www.linkedin.com/company/care-nederland/posts/?feedView=all
Restore Africa: https://www.evergreening.org/restoreafrica/
