How can carbon finance do more to strengthen rural livelihoods and empower the communities on the frontlines of climate change? Social Impact Pioneers - Anna Kilpatrick, from PUR, Ann Vaughan & Lilian Gwazayo of CARE, and Olaf Westermann, from Catholic Relief Services (CRS) explore this critical question.
The conversation, in turn, hears from people implementing carbon finance programmes with a focus on deepening livelihood benefits in countries from around the world, including Mr. Matola Sigele in Malawi; Karimi in Cambodia; Emmanuel and Joshua in Uganda.
Together, they unpack how nature-based solutions, carbon markets, and community-led restoration can deliver climate impact rooted in equity and sustainability. The conversation dives into payment for ecosystem services, carbon equity, and the importance of long-term investment in communities that steward forests and farmlands.
You will hear how carbon projects are reshaping livelihoods—improving food security, empowering women, and restoring degraded landscapes. And also some of the challenges - in making these programmes work - whether land rights, short-term rewards, or understandable skepticism.
This episode offers practical insights for businesses, investors, and NGOs seeking to align carbon finance integrity with inclusive development.
Listen now to explore how climate finance can be a cornerstone of sustainable livelihoods—not just a co-benefit.
This conversation is hosted by Yvette Torres-Rahman, co-founder of Business Fights Poverty.
Social Impact Pioneers:
- Anna Kilpatrick, Chief Strategy and Impact Officer at PUR, whose agroforestry projects help global companies decarbonize agricultural supply chains while improving smallholder incomes.
- Ann Vaughan, Associate Vice President for Resilient Futures at CARE, leading work to unlock climate finance that reaches 25 million people, especially women and girls.
- Olaf Westermann, Senior Technical Advisor on Climate Change and Agriculture at CRS, connecting conservation, livelihoods, and equity in nature-based carbon projects worldwide.
- Lilian Gwazayo, Field Advisor, & Environmental Scientist, CARE, Malawi.
Links:
Redd+ Projects: https://unfccc.int/topics/land-use/workstreams/redd/what-is-redd
PUR: https://www.pur.co/
Catholic Relief Services: https://www.crs.org/
Care: Malawi We Staan Nog Steeds: https://www.carenederland.org/verhaal/malawi-we-staan-nog-steeds
Care: Malawi: Herstel van groene vegetatie draagt bij aan duurzame toekomst
https://www.carenederland.org/nieuws/malawi-het-herstellen-van-groene-vegetatie
CARE Malawi LinkedIn: https://www.linkedin.com/company/care-international-in-malawi/posts/?feedView=all
CARE Nederland: https://www.linkedin.com/company/care-nederland/posts/?feedView=all
Restore Africa: https://www.evergreening.org/restoreafrica/
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How can carbon finance do more to strengthen rural livelihoods and empower the communities on the frontlines of climate change? Social Impact Pioneers - Anna Kilpatrick, from PUR, Ann Vaughan & Lilian Gwazayo of CARE, and Olaf Westermann, from Catholic Relief Services (CRS) explore this critical question.
The conversation, in turn, hears from people implementing carbon finance programmes with a focus on deepening livelihood benefits in countries from around the world, including Mr. Matola Sigele in Malawi; Karimi in Cambodia; Emmanuel and Joshua in Uganda.
Together, they unpack how nature-based solutions, carbon markets, and community-led restoration can deliver climate impact rooted in equity and sustainability. The conversation dives into payment for ecosystem services, carbon equity, and the importance of long-term investment in communities that steward forests and farmlands.
You will hear how carbon projects are reshaping livelihoods—improving food security, empowering women, and restoring degraded landscapes. And also some of the challenges - in making these programmes work - whether land rights, short-term rewards, or understandable skepticism.
This episode offers practical insights for businesses, investors, and NGOs seeking to align carbon finance integrity with inclusive development.
Listen now to explore how climate finance can be a cornerstone of sustainable livelihoods—not just a co-benefit.
This conversation is hosted by Yvette Torres-Rahman, co-founder of Business Fights Poverty.
Social Impact Pioneers:
- Anna Kilpatrick, Chief Strategy and Impact Officer at PUR, whose agroforestry projects help global companies decarbonize agricultural supply chains while improving smallholder incomes.
- Ann Vaughan, Associate Vice President for Resilient Futures at CARE, leading work to unlock climate finance that reaches 25 million people, especially women and girls.
- Olaf Westermann, Senior Technical Advisor on Climate Change and Agriculture at CRS, connecting conservation, livelihoods, and equity in nature-based carbon projects worldwide.
- Lilian Gwazayo, Field Advisor, & Environmental Scientist, CARE, Malawi.
Links:
Redd+ Projects: https://unfccc.int/topics/land-use/workstreams/redd/what-is-redd
PUR: https://www.pur.co/
Catholic Relief Services: https://www.crs.org/
Care: Malawi We Staan Nog Steeds: https://www.carenederland.org/verhaal/malawi-we-staan-nog-steeds
Care: Malawi: Herstel van groene vegetatie draagt bij aan duurzame toekomst
https://www.carenederland.org/nieuws/malawi-het-herstellen-van-groene-vegetatie
CARE Malawi LinkedIn: https://www.linkedin.com/company/care-international-in-malawi/posts/?feedView=all
CARE Nederland: https://www.linkedin.com/company/care-nederland/posts/?feedView=all
Restore Africa: https://www.evergreening.org/restoreafrica/
Mobile technology and International Development with Max Cuvellier,
Social Impact Pioneers
38 minutes 21 seconds
7 months ago
Mobile technology and International Development with Max Cuvellier,
How can technology, in this case mobile technology help people in hard-to-reach places and can it ever make our world fairer?
These are two questions our Social Impact Pioneer this week grapples with daily.
In this episode of the Business Fights Poverty podcast series – Social Impact Pioneers, we sit down with Max Cuvellier Giacomelli, Head of Mobile for Development at the GSMA, the global industry body uniting over 750 mobile operators and 400 tech companies. Max leads one of the most impactful teams in the world—Mobile for Development (M4D)—which has reached over 220 million people in low- and middle-income countries through mobile innovation.
Max shares how the GSMA’s initiatives drive digital inclusion, financial empowerment, climate resilience, and gender equality, particularly through its Connected Women campaign and mobile money ecosystems. He unpacks how mobile connectivity is closing the mobile gender gap, with targeted programs helping over 80 million women access mobile internet and financial services, and how GSMA-supported startups like Crop2Cash are using AI to empower African farmers.
We also explore the usage gap—the 3.1 billion people who live within network coverage but remain offline—and what’s being done to tackle digital barriers. Max highlights the GSMA’s push for commercially sustainable innovation, its AI Innovation Fund, and why ‘dumb AI’ built for real-world conditions in Africa may hold the key to inclusive tech.
Whether you're passionate about tech for good, sustainable development, startup ecosystems, or bridging the digital divide, this conversation is packed with insights on how to scale impact through smart, inclusive partnerships between the private and public sectors.
Tune in to hear how GSMA is helping build a more equitable digital future—and why the road to socio-economic transformation runs through mobile.
Links:
Links:
Max Cuvellier: https://www.gsma.com/solutions-and-impact/connectivity-for-good/mobile-for-development/gsma_people/max-cuvellier-giacomelli/
GSMA
Mobile for Development (“M4D”) : https://www.gsma.com/solutions-and-impact/connectivity-for-good/mobile-for-development/
GSMA, #AccelerateAction: Our latest data shows progress in closing the mobile internet gender gap has stalled: https://www.gsma.com/solutions-and-impact/connectivity-for-good/mobile-for-development/blog/accelerateaction-our-latest-data-shows-progress-in-closing-the-mobile-internet-gender-gap-has-stalled/
GSMA: AI for Africa: Use cases delivering impact: : https://www.gsma.com/solutions-and-impact/connectivity-for-good/mobile-for-development/wp-content/uploads/2024/07/AI-for-Africa-Use-cases-delivering-impact.pdf
GSMA; Breaking Barriers: How we can close the Usage Gap: https://www.gsma.com/breakingbarriers/#:~:text=Only%204%25%20of%20the%20global,affects%203.1%20billion%20people%20globally.
GSMA: Ensuring food security by solving the agricultural information gap:
https://www.gsma.com/solutions-and-impact/connectivity-for-good/mobile-for-development/blog/ensuring-food-security-by-solving-the-agricultural-information-gap/
GSMA: ClimateTech
Horizons
https://www.gsma.com/solutions-and-impact/connectivity-for-good/mobile-for-development/wp-content/uploads/2025/02/GSMA_ClimateTech_Horizons_2025.pdf
Social Impact Pioneers
How can carbon finance do more to strengthen rural livelihoods and empower the communities on the frontlines of climate change? Social Impact Pioneers - Anna Kilpatrick, from PUR, Ann Vaughan & Lilian Gwazayo of CARE, and Olaf Westermann, from Catholic Relief Services (CRS) explore this critical question.
The conversation, in turn, hears from people implementing carbon finance programmes with a focus on deepening livelihood benefits in countries from around the world, including Mr. Matola Sigele in Malawi; Karimi in Cambodia; Emmanuel and Joshua in Uganda.
Together, they unpack how nature-based solutions, carbon markets, and community-led restoration can deliver climate impact rooted in equity and sustainability. The conversation dives into payment for ecosystem services, carbon equity, and the importance of long-term investment in communities that steward forests and farmlands.
You will hear how carbon projects are reshaping livelihoods—improving food security, empowering women, and restoring degraded landscapes. And also some of the challenges - in making these programmes work - whether land rights, short-term rewards, or understandable skepticism.
This episode offers practical insights for businesses, investors, and NGOs seeking to align carbon finance integrity with inclusive development.
Listen now to explore how climate finance can be a cornerstone of sustainable livelihoods—not just a co-benefit.
This conversation is hosted by Yvette Torres-Rahman, co-founder of Business Fights Poverty.
Social Impact Pioneers:
- Anna Kilpatrick, Chief Strategy and Impact Officer at PUR, whose agroforestry projects help global companies decarbonize agricultural supply chains while improving smallholder incomes.
- Ann Vaughan, Associate Vice President for Resilient Futures at CARE, leading work to unlock climate finance that reaches 25 million people, especially women and girls.
- Olaf Westermann, Senior Technical Advisor on Climate Change and Agriculture at CRS, connecting conservation, livelihoods, and equity in nature-based carbon projects worldwide.
- Lilian Gwazayo, Field Advisor, & Environmental Scientist, CARE, Malawi.
Links:
Redd+ Projects: https://unfccc.int/topics/land-use/workstreams/redd/what-is-redd
PUR: https://www.pur.co/
Catholic Relief Services: https://www.crs.org/
Care: Malawi We Staan Nog Steeds: https://www.carenederland.org/verhaal/malawi-we-staan-nog-steeds
Care: Malawi: Herstel van groene vegetatie draagt bij aan duurzame toekomst
https://www.carenederland.org/nieuws/malawi-het-herstellen-van-groene-vegetatie
CARE Malawi LinkedIn: https://www.linkedin.com/company/care-international-in-malawi/posts/?feedView=all
CARE Nederland: https://www.linkedin.com/company/care-nederland/posts/?feedView=all
Restore Africa: https://www.evergreening.org/restoreafrica/
