How can carbon finance do more to strengthen rural livelihoods and empower the communities on the frontlines of climate change? Social Impact Pioneers - Anna Kilpatrick, from PUR, Ann Vaughan & Lilian Gwazayo of CARE, and Olaf Westermann, from Catholic Relief Services (CRS) explore this critical question.
The conversation, in turn, hears from people implementing carbon finance programmes with a focus on deepening livelihood benefits in countries from around the world, including Mr. Matola Sigele in Malawi; Karimi in Cambodia; Emmanuel and Joshua in Uganda.
Together, they unpack how nature-based solutions, carbon markets, and community-led restoration can deliver climate impact rooted in equity and sustainability. The conversation dives into payment for ecosystem services, carbon equity, and the importance of long-term investment in communities that steward forests and farmlands.
You will hear how carbon projects are reshaping livelihoods—improving food security, empowering women, and restoring degraded landscapes. And also some of the challenges - in making these programmes work - whether land rights, short-term rewards, or understandable skepticism.
This episode offers practical insights for businesses, investors, and NGOs seeking to align carbon finance integrity with inclusive development.
Listen now to explore how climate finance can be a cornerstone of sustainable livelihoods—not just a co-benefit.
This conversation is hosted by Yvette Torres-Rahman, co-founder of Business Fights Poverty.
Social Impact Pioneers:
- Anna Kilpatrick, Chief Strategy and Impact Officer at PUR, whose agroforestry projects help global companies decarbonize agricultural supply chains while improving smallholder incomes.
- Ann Vaughan, Associate Vice President for Resilient Futures at CARE, leading work to unlock climate finance that reaches 25 million people, especially women and girls.
- Olaf Westermann, Senior Technical Advisor on Climate Change and Agriculture at CRS, connecting conservation, livelihoods, and equity in nature-based carbon projects worldwide.
- Lilian Gwazayo, Field Advisor, & Environmental Scientist, CARE, Malawi.
Links:
Redd+ Projects: https://unfccc.int/topics/land-use/workstreams/redd/what-is-redd
PUR: https://www.pur.co/
Catholic Relief Services: https://www.crs.org/
Care: Malawi We Staan Nog Steeds: https://www.carenederland.org/verhaal/malawi-we-staan-nog-steeds
Care: Malawi: Herstel van groene vegetatie draagt bij aan duurzame toekomst
https://www.carenederland.org/nieuws/malawi-het-herstellen-van-groene-vegetatie
CARE Malawi LinkedIn: https://www.linkedin.com/company/care-international-in-malawi/posts/?feedView=all
CARE Nederland: https://www.linkedin.com/company/care-nederland/posts/?feedView=all
Restore Africa: https://www.evergreening.org/restoreafrica/
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How can carbon finance do more to strengthen rural livelihoods and empower the communities on the frontlines of climate change? Social Impact Pioneers - Anna Kilpatrick, from PUR, Ann Vaughan & Lilian Gwazayo of CARE, and Olaf Westermann, from Catholic Relief Services (CRS) explore this critical question.
The conversation, in turn, hears from people implementing carbon finance programmes with a focus on deepening livelihood benefits in countries from around the world, including Mr. Matola Sigele in Malawi; Karimi in Cambodia; Emmanuel and Joshua in Uganda.
Together, they unpack how nature-based solutions, carbon markets, and community-led restoration can deliver climate impact rooted in equity and sustainability. The conversation dives into payment for ecosystem services, carbon equity, and the importance of long-term investment in communities that steward forests and farmlands.
You will hear how carbon projects are reshaping livelihoods—improving food security, empowering women, and restoring degraded landscapes. And also some of the challenges - in making these programmes work - whether land rights, short-term rewards, or understandable skepticism.
This episode offers practical insights for businesses, investors, and NGOs seeking to align carbon finance integrity with inclusive development.
Listen now to explore how climate finance can be a cornerstone of sustainable livelihoods—not just a co-benefit.
This conversation is hosted by Yvette Torres-Rahman, co-founder of Business Fights Poverty.
Social Impact Pioneers:
- Anna Kilpatrick, Chief Strategy and Impact Officer at PUR, whose agroforestry projects help global companies decarbonize agricultural supply chains while improving smallholder incomes.
- Ann Vaughan, Associate Vice President for Resilient Futures at CARE, leading work to unlock climate finance that reaches 25 million people, especially women and girls.
- Olaf Westermann, Senior Technical Advisor on Climate Change and Agriculture at CRS, connecting conservation, livelihoods, and equity in nature-based carbon projects worldwide.
- Lilian Gwazayo, Field Advisor, & Environmental Scientist, CARE, Malawi.
Links:
Redd+ Projects: https://unfccc.int/topics/land-use/workstreams/redd/what-is-redd
PUR: https://www.pur.co/
Catholic Relief Services: https://www.crs.org/
Care: Malawi We Staan Nog Steeds: https://www.carenederland.org/verhaal/malawi-we-staan-nog-steeds
Care: Malawi: Herstel van groene vegetatie draagt bij aan duurzame toekomst
https://www.carenederland.org/nieuws/malawi-het-herstellen-van-groene-vegetatie
CARE Malawi LinkedIn: https://www.linkedin.com/company/care-international-in-malawi/posts/?feedView=all
CARE Nederland: https://www.linkedin.com/company/care-nederland/posts/?feedView=all
Restore Africa: https://www.evergreening.org/restoreafrica/
Changing the Climate Conversation with Josh Wheeler
Social Impact Pioneers
41 minutes 5 seconds
5 months ago
Changing the Climate Conversation with Josh Wheeler
In this episode, we welcome Social Impact Pioneer Josh Wheeler — founder of Be Broadcast, award-winning broadcast PR strategist, and one of the UK’s leading voices on reshaping how we talk about climate change and how to move the conversation from climate fear, stalling and inaction, to something everyone can take positive action on.
Josh joins us to dive into Be Broadcast’s latest data-driven report, Mission Control: The Climate Conversation, which analysed over 45,000 radio and TV segments across the UK. The findings are eye-opening: climate change is dramatically underrepresented compared to entertainment events like the Oscars, and when it does make headlines, the framing is overwhelmingly alarmist — think “ticking time bomb” and “disaster waiting to happen.”
But what does this mean for the public’s understanding, emotional response, and willingness to act? Josh explains why our current approach to climate storytelling often alienates the very people we need to engage: the “movable middle.” He explores how brands, campaigners, and communicators can break through media fatigue and craft narratives that inspire hope, clarity, and meaningful action — without slipping into despair or denial.
This isn’t just a climate story. It’s a media story. Josh pulls back the curtain on why climate coverage fades so quickly once the floods subside or the political drama ends, and what we can do to keep this vital conversation alive long-term.
Whether you work in PR, journalism, public policy — or are simply someone who cares about the future of the planet — this episode will give you fresh insight and practical tools to help shift the narrative.
Ready to challenge the headlines and reimagine climate storytelling? Don’t miss this powerful conversation with Josh Wheeler. 🌍
Links:
📊 Get the full report at: bebroadcast.co.uk/mission-control
🎧 Hear more on climate action here: https://businessfightspoverty.org/business-ngo-partnerships-for-social-impact-with-diageo-and-care/
Social Impact Pioneers
How can carbon finance do more to strengthen rural livelihoods and empower the communities on the frontlines of climate change? Social Impact Pioneers - Anna Kilpatrick, from PUR, Ann Vaughan & Lilian Gwazayo of CARE, and Olaf Westermann, from Catholic Relief Services (CRS) explore this critical question.
The conversation, in turn, hears from people implementing carbon finance programmes with a focus on deepening livelihood benefits in countries from around the world, including Mr. Matola Sigele in Malawi; Karimi in Cambodia; Emmanuel and Joshua in Uganda.
Together, they unpack how nature-based solutions, carbon markets, and community-led restoration can deliver climate impact rooted in equity and sustainability. The conversation dives into payment for ecosystem services, carbon equity, and the importance of long-term investment in communities that steward forests and farmlands.
You will hear how carbon projects are reshaping livelihoods—improving food security, empowering women, and restoring degraded landscapes. And also some of the challenges - in making these programmes work - whether land rights, short-term rewards, or understandable skepticism.
This episode offers practical insights for businesses, investors, and NGOs seeking to align carbon finance integrity with inclusive development.
Listen now to explore how climate finance can be a cornerstone of sustainable livelihoods—not just a co-benefit.
This conversation is hosted by Yvette Torres-Rahman, co-founder of Business Fights Poverty.
Social Impact Pioneers:
- Anna Kilpatrick, Chief Strategy and Impact Officer at PUR, whose agroforestry projects help global companies decarbonize agricultural supply chains while improving smallholder incomes.
- Ann Vaughan, Associate Vice President for Resilient Futures at CARE, leading work to unlock climate finance that reaches 25 million people, especially women and girls.
- Olaf Westermann, Senior Technical Advisor on Climate Change and Agriculture at CRS, connecting conservation, livelihoods, and equity in nature-based carbon projects worldwide.
- Lilian Gwazayo, Field Advisor, & Environmental Scientist, CARE, Malawi.
Links:
Redd+ Projects: https://unfccc.int/topics/land-use/workstreams/redd/what-is-redd
PUR: https://www.pur.co/
Catholic Relief Services: https://www.crs.org/
Care: Malawi We Staan Nog Steeds: https://www.carenederland.org/verhaal/malawi-we-staan-nog-steeds
Care: Malawi: Herstel van groene vegetatie draagt bij aan duurzame toekomst
https://www.carenederland.org/nieuws/malawi-het-herstellen-van-groene-vegetatie
CARE Malawi LinkedIn: https://www.linkedin.com/company/care-international-in-malawi/posts/?feedView=all
CARE Nederland: https://www.linkedin.com/company/care-nederland/posts/?feedView=all
Restore Africa: https://www.evergreening.org/restoreafrica/
