Today’s episode is all about the billion dollar business built on a business model that defies every rule of traditional retail; they occupy buildings for just three months a year, hire around 50,000 seasonal workers, carry zero inventory for nine months, and somehow they're not just surviving— they are thriving. The business? Spirit Halloween, of course.  While most retailers are bleeding cash or shuttering entirely, Spirit has cracked the code on how to win in the age of e-commerce — by being deliberately temporary. Sammi unpacks how the brand turns ghost-town real estate into an asset, runs on a gig economy workforce, and creates an IRL experience that even Amazon can’t compete with. You’ll hear how Spirit’s seasonal strategy defies every traditional retail rule — and yet, earns over $1 billion annually. Plus, Sammi looks into the company’s bold new experiment: Spirit Christmas. Is it nostalgia or novelty fueling this growth? And what can other brands learn from Spirit’s spooky-smart playbook? Follow Sammi on Instagram  Subscribe to the Social Currency newsletter  Today, Sammi covers: 00:00 The Origin Story of Spirit Halloween 02:01 The Business Model Behind Spirit Halloween 02:36 The Seasonal Operations of Spirit Halloween 03:05 Real Estate Strategy 04:28 Inventory Management 04:53 The Workforce and Tear Down 05:53 The Billion Dollar Success 08:07 Spirit Christmas: A New Experiment 09:05 Lessons from Spirit Halloween 12:31 How to Show Social Currency Some Love Learn more about your ad choices. Visit megaphone.fm/adchoices