On Social Currency, Sammi Cohen unpacks the stories that are shaping business, culture and the intersection of the two. From boardrooms to Instagram trends, Sammi speaks with business leaders to connect the dots between brand, consumer and influence, so you don’t just keep up—you get ahead.
New episodes drop every Tuesday and Friday. Follow now to stay in the know.
Want more? Find Sammi on Instagram @sammicohentalks.
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On Social Currency, Sammi Cohen unpacks the stories that are shaping business, culture and the intersection of the two. From boardrooms to Instagram trends, Sammi speaks with business leaders to connect the dots between brand, consumer and influence, so you don’t just keep up—you get ahead.
New episodes drop every Tuesday and Friday. Follow now to stay in the know.
Want more? Find Sammi on Instagram @sammicohentalks.
Inside the Protein Boom: The $1.2 Billion Bet Reshaping What We Eat
Social Currency with Sammi Cohen
12 minutes
1 month ago
Inside the Protein Boom: The $1.2 Billion Bet Reshaping What We Eat
Why is everything from your Starbucks drink to your popcorn now enhanced with extra protein? With 61% of Americans increasing their protein intake last year, cottage cheese sales skyrocketing 20%, and Starbucks rolling out drinks with 36 grams of protein, it’s clear this isn’t a fad—it’s a seismic shift in how we eat.
Sammi explores the cultural, medical, and social factors driving this change, including the influence of GLP-1 weight loss drugs, the “health halo” around protein, and TikTok’s viral food trends. You’ll hear how food companies are scrambling to keep up with demand, why Chobani is investing $1.2 billion into new facilities, and how celebrities like Khloé Kardashian and Zac Efron are cashing in on the craze.
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Here’s what Sammi covers today:
00:00 Why Protein is Everywhere
01:09 Stats That Prove the Craze
03:08 Medical + Social Drivers
05:00 Cottage Cheese Goes Viral
06:35 Starbucks Bets Big on Protein
08:20 Celebrity Influence and Innovation
10:55 Sammi’s Predictions
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Social Currency with Sammi Cohen
On Social Currency, Sammi Cohen unpacks the stories that are shaping business, culture and the intersection of the two. From boardrooms to Instagram trends, Sammi speaks with business leaders to connect the dots between brand, consumer and influence, so you don’t just keep up—you get ahead.
New episodes drop every Tuesday and Friday. Follow now to stay in the know.
Want more? Find Sammi on Instagram @sammicohentalks.
