“Sticking to your brand identity, sticking to that brand message is your secret sauce. It’s the only thing that’s gonna drive loyalty”

Pujah Shah from Architectural Digest has one of the most exciting jobs in social media. As Global Director for Audience Development, it’s her role to help showcase the world’s most beautiful designs for people to admire and be inspired by, all whilst building their online presence and profile. Architectural Digest released their first publication in 1920, so naturally conversation centred around preserving the brand legacy and signature but in today’s fast paced way of life. Listen to learn more about recognising how different geographic audiences have different appetites for content, tricks to showcasing beautiful spaces on small phone screens and listen to Pujah talk about measuring engagement for success.