In 2017, Fyre Festival captured the world’s attention. For a moment in time it was the hottest ticket in the world and founder Billy McFarland built its initial worldwide excitement and buzz entirely on social media. But the festival dramatically fell from grace when the terrible execution of the event shocked the world, resulting in Billy being convicted of fraud and owing roughly $27 million dollars to his investors. When reality hit, it was also social that documented the downfall of the festival and ultimately Billy’s reputation. 

In our season 2 finale, Billy McFarland explains what actually happened with the Fyre Festival’s social media campaign. We hear where it went right and wrong, as well as his thoughts on the future of social and how to stay ahead in captivating the attention of followers. Brace yourself for a candid exploration of the power and perils of harnessing social media for marketing, as we uncover the lessons learned from one of the most infamous and notorious events in recent history.