Doing business amid a connected and inquisitive media landscape can be intimidating. With the power of social media and online platforms, news spreads rapidly, and any misstep or questionable behaviour by a company can quickly lead to reputational damage, loss of customer trust, and a decline in sales. Prioritising transparency, ethical practices, and open communication is vital, and understanding how the media works when building stories on these issues is an important skill to have. 

On this episode we chat with Sharanjit Leyl, a veteran business journalist and commentator. She’s spent 18 years working for the BBC throughout Asia Pacific and around the world, interviewing some of the world’s top political and business leaders as well as moderating and chairing a wide range of panels and conferences.