Today we have Andre Kazimierski, founder and CEO of Improovy, an online marketplace that makes residential painting extremely easy for homeowners and contractors. Andre is a serial entrepreneur and a true insider in the proptech and home improvement industry. We sit down and discuss practical advice on monetization, SEO marketing, geo expansion, and how to navigate a recession as a fast growing startup. We also debate pros and cons of taking VC money vs bootstrapping your company, verticalization of marketplaces, and many other interesting topics. Join us in this sobremesa!
(00:00) Sobremesa Podcast
(01:01) Introducing Andre and Improovy
(01:40) The start as an entrepreneur
(06:21) Bootstrapping vs taking VC money
(08:50) Understanding the home improvement industry
(10:13) What’s the status quo and where’s the opportunity?
(12:54) The industry is set up for contractors to fail
(17:41) How to apply tech to a 100-year-old industry
(20:53) Future of work thesis
(22:58) Should you charge for features on the supply side?
(25:22) How to manage a low-recurrence business
(29:00) Most important local SEO marketing tips
(32:17) Playbook for national expansion
(35:11) Best 2 ways to deal with demand seasonality
(38:42) Verticalization of marketplaces
(41:33) Home improvement market given looming recession
(47:05) Closing and where to find out more about Improovy
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