In this episode, Ginny Delaiter, founder and CEO of BDS Digital Agency, discusses the intersection of user experience (UX) and artificial intelligence (AI) in marketing. She emphasizes the importance of integrating AI into UX design while maintaining a human-centered approach. The conversation explores how AI can enhance user experience, the need for accessibility in AI-driven designs, and the evolving landscape of UI/UX as AI becomes more prevalent. Ginny shares insights on best practices for adapting websites for AI agents and the importance of educating users about new technologies.takeaways

• User experience should be the center of the product.
• AI gives us open doors to do faster work and better work.
• We need a human interloop in the process of UX design.
• Blocking the agent means losing traffic and visibility.
• Agents are smarter than traditional search engines like Google.
• UX strategies need to be done by humans, not just AI.
• Don't say no and refuse everything new; adapt to change.
• A good website should be understood by both people and AI.
• UX is all about education and guiding users through the experience.
• We need to think about different personas in UX design.