In this episode of What About AI Agents, host Philippe Trounev sits down with Sofiya Eremenko, founder of the agency Aimly, to discuss the practical, and sometimes surprising, reality of implementing AI at scale. Sofiya shares her hard-earned insights from working in the vibrant but complex GCC (Gulf Cooperation Council) region. She dives into her own "failure experience" with a client-facing AI agent that was meant to automate sales follow-ups. The key lesson? Cultural nuances and different dialects, like those found across the Arab world, are too complex for current AI models to handle effectively. Sofiya learned that a polite "Insha'Allah" from a client doesn't mean a follow-up is necessary—it can be a subtle "no." Instead of a full-automation "autopilot," Sofiya’s team found success by building an internal AI "copilot." This agent acts as a powerful knowledge base, helping sales managers quickly get complex product details without needing to consult with different teams. This system reduced the time to respond to a client from an entire day down to a single hour, proving that the most effective AI solutions often support human work rather than replace it. Tune in to hear more of Sofiya’s insights, including her advice on selling AI solutions by focusing on the "wow effect" of simple use cases and the critical importance of extensive testing to safeguard against unexpected outcomes. Want to be a guest on What About AI Agents? Send Philippe Trounev a message on PodMatch, here: https://podmatch.com/hostdetailpreview/17345406908669558d25580e0

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