A podcast featuring inspiring people about their journey to discovering and living their "WHY" or purpose in life. With your host & producer, Ling Yah, we deep dive into everything from finances to dealing with doubts and setbacks, and how to forge an unconventional career from ground zero! Expect to hear from entrepreneurs, artists, journalists, musicians, Hollywood actresses, VC founders and more. Visit www.sothisismywhy.com for more details!
All content for So This Is My Why is the property of Ling Yah and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A podcast featuring inspiring people about their journey to discovering and living their "WHY" or purpose in life. With your host & producer, Ling Yah, we deep dive into everything from finances to dealing with doubts and setbacks, and how to forge an unconventional career from ground zero! Expect to hear from entrepreneurs, artists, journalists, musicians, Hollywood actresses, VC founders and more. Visit www.sothisismywhy.com for more details!
Ep 150.2: I committed career suicide?! | Jonathan Mildenhall (ex-CMO, Airbnb & ex-SVP, Coca-Cola)
So This Is My Why
50 minutes
1 year ago
Ep 150.2: I committed career suicide?! | Jonathan Mildenhall (ex-CMO, Airbnb & ex-SVP, Coca-Cola)
Jonathan Mildenhall is the former Managing Director of TBWA, SVP of the Coca-Cola Company, first CMO at Airbnb and Independent Board Member at Peloton Interactive, Co-Founder of TwentyFirstCenturyBrand and current Chief Marketing Officer at Rocket Companies.
And we are back this week with Part 2 of our interview with Jonathan.
Last week, we dove deep into his childhood growing up & how everything was stacked against him: he was the only black person in his family and community, was working class and grew up in a housing estate, attended a polytechnic, experienced blatant racism and physical abuse and also had zero connections in advertising
The very industry that he rose to the very top in.
In Part 2, we delve deep into his career.
What it means to join Coca-Cola when it was creatively bankrupt, the stories behind some of his biggest and most successful advertising campaigns including have two ads being featured at the same Superbowl, why he gave it all up for a then unknown startup called Airbnb, what it takes to ‘make it’ in his team and so much more.
And in case you didn’t know, this interview is also available on Youtube. Check it out via the links below.
Now are you ready?
Let’s go!
Highlights:
2:17 Coca-Cola was creatively bankrupt?!
7:31 Being Coca-Cola's poster child for diversity - 2014 Super Bowl [America the Beautiful]
15:35 The only CMO to have 2 Super Bowl ads play at the same time
16:14 How Brian Chesky convinced Jonathan to commit career suicide
22:10 Building an Olympic marketing team
26:08 Why 25% of people don't make it in Jonathan's team
27:17 Who is Jonathan Mildenhall the leader?
29:25 Launching his own company
37:12 A Colourful View from the Top
41:52 Advice to any aspiring CMO before they take the seat?
44:20 Brand marketing or customer marketing?
🙊 Want to support STIMY for as little as $0.10/day? https://www.sothisismywhy.com/support-stimy/
📍Show notes: https://www.sothisismywhy.com/150
🍿 YouTube: https://www.youtube.com/watch?v=cumagnVOlRQ&t=1s&list=UULFSZlcS5ooyCjj_MkrmH_WhQ
💌 Weekly STIMY Newsletter on the art of storytelling + building your personal brand (+snippets of STIMY behind-the-scenes): https://sothisismywhy.ck.page/profile
✍🏻 Leave a review on STIMY: https://podcasts.apple.com/gb/podcast/so-this-is-my-why/id1521191442
So This Is My Why
A podcast featuring inspiring people about their journey to discovering and living their "WHY" or purpose in life. With your host & producer, Ling Yah, we deep dive into everything from finances to dealing with doubts and setbacks, and how to forge an unconventional career from ground zero! Expect to hear from entrepreneurs, artists, journalists, musicians, Hollywood actresses, VC founders and more. Visit www.sothisismywhy.com for more details!
