We sit with Tom Cheney, Director of Marketing at the Atlantic Salmon Federation. We discuss his life chasing salmon on Canada's east coast, talk about his role at the ASF, issues facing salmon, and more. For over 75 years, ASF’s work has been driven by what wild Atlantic salmon need to survive and thrive. Our changing climate demands action now. How can you help? Every donation, membership purchase, or subscription to our updates helps us build momentum. Get involved: https://www.asf.ca/  Check out Rock Plastic Salmon: https://www.rockplasticsalmon.com/   HOW TO HELP SO FLY: Please go leave us a review on APPLE PODCASTS. It really helps our show get out there, which means we get to make MORE episodes.  Thank you to our sponsors: Drift Outfitters Redington Chums Costa Muskoka Brewery Hooké   Podcast Intro Theme Song Music: “Favela Beat“ by Birocratic (www.birocratic.com) The song used in our podcast was licensed via Birocratic License v05.2016. For info on how you can use this music in your project, check out ⁠http://www.birocratic.com/license-app.⁠ To download Birocratic’s 60+ song discography, visit http:// birocratic.bandcamp.com. Thanks to all our listeners.