What if you could become the next Founder of a Unicorn Start Up – just by doing one little change? The truth is that when you get your core strategy right, know your audience and understand the jobs to be done – you can make the critical tweak in your marketing that can unlock more customers and big profits. My GENIUS guest is Lucy Woolfenden, Founder of The Scale Up Collective, with 20 years’ launching brands, growing their audiences and making them profitable. Lucy’s portfolio of tech start-ups includes launching Skype for Mobile, Starling Bank, and Yolt and her expertise and team can do the same for you, because…. When you master marketing you will: Eliminate decision fatigue Gain instant trust with your communication Have throngs of investors in bidding wars to work with you Standout in even the most saturated market place Finally get the attention and profits you deserve Tune in now and learn: The groundwork you need to do to scale fast Why marketing is not something you can bolt on What great marketing is How great brands are really built Why nobody wants to be friends with a brand and the single thing to focus on instead Ready to supercharge your marketing and take your brand and business in to the stratosphere? What are you waiting for? Listen now. Resources from this show The must have tech to scale fast: Slack www.slack.com LinkedIn www.linkedin.com Notion: https://www.notion.so Superhuman : https://superhuman.com The books that you must read next: Never Split The Difference, Chris Voss The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules – Mike Stevens The Personal Board Of You Inc -Emma Maslen DIVE DEEPER: Sign up for the Start Up Collectives awesome newsletter here > Check out my feature on “how to build high performing teams” here> Listen to Music that will lift you up The XX Angels Connect with Lucy https://thescaleupcollective.com https://www.linkedin.com/in/lucywoolfe Learn more about your ad choices. Visit megaphone.fm/adchoices