In this weeks show my GENIUS guest is Bruno Bertelli, COO of Publicis Group and Le Pub. Bruno was born in Verona. He is an Italian through and through, with a standout career that has took him around the world. Today, Bruno has risen up through the agency landscape to become the most awarded Italian creative in the world with international awards including 146 Cannes Lions, including 27 Gold Lions and 2 Grand Prix. In this episode we dig into the support, inspiration and methodology to create a new kind of agency (Hello Le Pub) with creative ideas that earn their place in people’s lives. Join us for a masterclass from Bruno Bertelli himself on how to identify fresh opportunities and turn this into commercial magic. Tune in and learn: How modern brands are briefing agencies to fail first The complimentary skill, besides creative genius, that you need to become a world class executive creative director The transformational model of high performing agencies How to be relevant in people’s minds and lives Why the problem can also be the solution 3 big lessons for future leaders expanding globally. Stay tuned to the end for the best advice to support you on your journey and open your mind, plus your invitation to step into the next generation of agency in a country near you. Resources Music to get you in the zone: Billie Eilish – Bad Guy Advertising Genius at work from back in the day that combined brand and product brilliantly. You know when… Publicis Global / Le Pub Connect with Bruno Bertelli on LinkedIn (and keep an eye out on your next plane journey!) Learn more about your ad choices. Visit megaphone.fm/adchoices