Reels are an important feature on Meta 's social media platforms and the company has decided to change the Reels video length limit to attract users.

Meta considers Reels as an important feature in its applications. The social networking platform is rolling out a number of innovations to the Reels format on Facebook to attract users at a time when short video formats like Reels and TikTok are dominating the cyber space. 

Facebook is extending the maximum duration of a Reels on the platform to 90 seconds, up from 60 seconds. Meta increased Instagram's one Reels time limit to 90 seconds last July, but neither of those compare to the maximum video length on TikTok, which is currently 10 minutes long.

TikTok and Instagram Reels both have different ways to sync clips with a song, and Facebook Reels has a similar feature called Grooves.

Meta says the feature uses "intuitive beat technology" and it automatically synchronizes and aligns movement in the video to the beat of the song.

Facebook will also provide an easy way to create Reels from users' past posts and Stories. They will also be able to take advantage of trending and recommended video templates by Facebook. This allows users to replace clips from an existing template with clips of their own.