Want to ride the short-form video wave? Have you tried Reels ads on Facebook or Instagram? In this article, you’ll discover how to create effective Facebook and Instagram Reels ads, even if you don’t want to create video content!
Why Use the Reels Placement for Advertising on Facebook and Instagram?
In the relatively short time since Reels launched on Instagram (August 2020) and Facebook (September 2021), both platforms have made a significant push to promote this short-form video format. In addition to delivering reels to the feed, both Instagram and Facebook have dedicated areas for viewing short-form video.
Meta’s focus on short-form video has already produced pretty incredible results. For example, the average Instagram Reels viewing session lasts 53 minutes. And out of all social media platforms, Facebook ranks second most popular for short-form video content—behind only YouTube.
Despite these impressive organic numbers, Reels hasn’t yet become overwhelmed with ads. While feed and Stories ads generally appear every three to five posts or stories, Reels ads display much less frequently, generally with at least a dozen organic videos in between.
What does that mean for your business and your social media ads strategy? With Reels ad placements, you have an opportunity to reach and convert customers in a space where they’re spending tons of time-consuming organic content. If you can create compelling short-form video ads, you can effectively leverage a format that has tremendous potential.