Why Having a Big OEM Sales Funnel is Critical and How You Can Build One

https://is1-ssl.mzstatic.com/image/thumb/Podcasts115/v4/a1/7f/82/a17f828e-3b79-f061-9563-00ca16110f5b/mza_10775488084256957846.jpg/600x600bb.jpg

SMplified: Software Marketing Made Simple

MediaDev

28 episodes

5 days ago

Your software solution can be the next innovation that changes the world. Don't let the thought of marketing hold you back. Welcome to the SMplified podcast, where we talk about topics that help you navigate the complexities of growing your software business. Hosted by veteran software marketer Liz Lemarchand.

Marketing

Business

RSS

All content for SMplified: Software Marketing Made Simple is the property of MediaDev and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/production/podcast_uploaded_nologo/14694897/14694897-1619424152454-8494835291765.jpg

Why Having a Big OEM Sales Funnel is Critical and How You Can Build One

SMplified: Software Marketing Made Simple

27 minutes 27 seconds

1 year ago

Why Having a Big OEM Sales Funnel is Critical and How You Can Build One

Listen to this episode where Liz Lemarchand, MediaDev's COO, talks with Dan Outcalt, an OEM sales expert, about why it's critical to have a big OEM sales funnel, perhaps even more so when selling to end-user customers, and how to build it. Tune in!

Key Takeaways:

Biggest mistakes salespeople make when it comes to OEM outreach [00:03:24]

Why is it important to create a big OEM sales funnel, perhaps even more so when selling to end-user customers? [00:06:54]

How can someone go about getting started building an OEM sales funnel? [00:09:14]

Tips for people who are new to ISV-OEM sales on how to get started building an OEM sales funnel? [00:09:14]

Why so many marketers have difficulty getting their heads wrapped around ISV-OEM? [00:13:07]

Why is it important for an OEM sales teams to have valuable marketing support? [00:20:21]

Please share to anyone you think can benefit from this episode.

For free advice on how you can market your software, let’s talk at contact@mediadev.com

Learn software marketing tips and insights: MediaDev Resource Library | LinkedIn | Youtube

Join MediaDev's Online Marketing Masterclass here: Essentials to Lead Generation for B2B Software Marketers

Get your copy of Liz Lemarchand's book here: Tune In and Dial Out: How to Win at B2B Cold Calling