Why Branded Podcasts Should Be at the Forefront of Your Thought Leadership

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SMplified: Software Marketing Made Simple

MediaDev

28 episodes

4 days ago

Your software solution can be the next innovation that changes the world. Don't let the thought of marketing hold you back. Welcome to the SMplified podcast, where we talk about topics that help you navigate the complexities of growing your software business. Hosted by veteran software marketer Liz Lemarchand.

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Marketing

Business

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Why Branded Podcasts Should Be at the Forefront of Your Thought Leadership

SMplified: Software Marketing Made Simple

17 minutes 10 seconds

2 years ago

Why Branded Podcasts Should Be at the Forefront of Your Thought Leadership

In this episode, Liz interviews Alisa Manjarrez, Managing Director of Stories Bureau and expert at B2B Podcasts. Tune in!

Key Takeaways:

How is Alissa an expert on B2B podcasts
What is a “branded” podcast? Why is it important for companies to create branded podcasts?
Why can’t companies just stick to writing blogs or creating landing pages to showcase case studies?
How does having a podcast increase brand awareness for companies? How does having a podcast help establish thought leadership?
How does someone get started creating a podcast for their business?
What are some other tips & tricks you can give our listeners about hosting your B2B podcast?

Please share to anyone you think can benefit from this episode.

For free advice on how you can market your software, let’s talk at contact@mediadev.com

Learn software marketing tips and insights: MediaDev Resource Library | LinkedIn | Youtube

Join MediaDev's Online Marketing Masterclass here: Essentials to Lead Generation for B2B Software Marketers

Get your copy of Liz Lemarchand's book here: Tune In and Dial Out: How to Win at B2B Cold Calling