The Truth about Losing B2B Software Sales Deals : Why it’s Not About Price

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SMplified: Software Marketing Made Simple

MediaDev

28 episodes

4 days ago

Your software solution can be the next innovation that changes the world. Don't let the thought of marketing hold you back. Welcome to the SMplified podcast, where we talk about topics that help you navigate the complexities of growing your software business. Hosted by veteran software marketer Liz Lemarchand.

Marketing

Business

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Marketing

Business

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The Truth about Losing B2B Software Sales Deals : Why it’s Not About Price

SMplified: Software Marketing Made Simple

18 minutes 14 seconds

4 years ago

The Truth about Losing B2B Software Sales Deals : Why it’s Not About Price

Ryan Sorley, Founder and CEO of DoubleCheck Research, talks about what's more important in the overall scheme of the software solution sales cycle, what sales reps can do better to ensure that more of their leads convert into actual sales, and why they are losing B2B software sales deals.