In this episode, MediaDev’s COO, Liz Lemarchand, and Accusoft’s Director of Marketing, Tracy Schlabach talk about the value of partnering with another software vendor, the challenges of targeting ISVs, the types of messaging and content that resonate most with ISVs, and tips or strategies on how to talk to ISVs so they will listen. Tune in.
Key Takeaways:
How marketing is different when the outreach is done to software vendors instead of traditional end users [2:58]
The mean value that an ISV can get from partnering with another software vendor [4:29]
Challenges when targeting ISVs [5:57]
How to figure what types of messaging resonate most with ISVs [7:26]
Other types of content that are suitable for nurturing an ISV audience [8: 40]
Tips or strategies on how to talk to ISVs so they will listen [10:29]
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