In this episode, Liz talks about how your grasp of the culture of the market you're trying to serve can indicate how your marketing efforts will translate. Having lived in France for 22 years as an American, she shares how her very American-centric outlook to marketing, business, and the world, in general, has changed over the years. She also shares insights on how you can be more effective in marketing by taking culture into consideration in your messaging. Listen in, especially if you cater to a multi-cultural, multinational market.