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Smooth Scaling: System Design for High Traffic
Queue-it
15 episodes
1 day ago
Smooth Scaling: System Design for High Traffic focuses on all things scalability, reliability, and performance. Tune in for expert advice on how to scale systems, control costs, boost availability, optimize performance, and get the most out of your tech stack. Host Jose Quaresma is the VP of Technical Engagement at Queue-it, working on the frontlines with some of the world’s biggest businesses on their busiest days, from Ticketmaster to Zalando to Home Office U.K. He’ll be joined by experts across industries, uncovering how major organizations design, build, and deploy systems that remain reliable at scale.
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Technology
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All content for Smooth Scaling: System Design for High Traffic is the property of Queue-it and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Smooth Scaling: System Design for High Traffic focuses on all things scalability, reliability, and performance. Tune in for expert advice on how to scale systems, control costs, boost availability, optimize performance, and get the most out of your tech stack. Host Jose Quaresma is the VP of Technical Engagement at Queue-it, working on the frontlines with some of the world’s biggest businesses on their busiest days, from Ticketmaster to Zalando to Home Office U.K. He’ll be joined by experts across industries, uncovering how major organizations design, build, and deploy systems that remain reliable at scale.
Show more...
Technology
Business
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Mastering MACH Architecture & Orchestration with Sezin Cagil of Dr. Martens & the MACH Alliance
Smooth Scaling: System Design for High Traffic
39 minutes
2 weeks ago
Mastering MACH Architecture & Orchestration with Sezin Cagil of Dr. Martens & the MACH Alliance

In this episode, Sezin Cagil, Head of Unified Commerce Technology at Dr. Martens and MACH Alliance ambassador, shares hard-won insights on implementing and scaling MACH architecture in real-world environments. She explores how to approach modular migrations, manage complex vendor ecosystems, and prepare systems for high-traffic events. Beyond the tech, Sezin highlights the importance of team readiness, operational maturity, and aligning architecture with business needs. A must-listen for anyone navigating composable commerce or modern retail infrastructure.

Episode page

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  • (00:00) - Intro
  • (01:22) - Defining MACH & Its Real Purpose
  • (02:27) - How Sezin Accidentally Joined the MACH Movement
  • (03:56) - From Monoliths to MACH: The Shift in Retail Tech
  • (05:54) - What Maturity Means in MACH Architecture
  • (08:18) - Shopify, Complexity & When MACH Fits
  • (10:29) - Why Monoliths Can’t Keep Up with Business Change
  • (11:04) - Inside a MACH E-commerce Architecture
  • (13:19) - The Orchestration Challenge: People & Tech
  • (14:52) - Aligning Tech Decisions with Business Needs
  • (18:30) - Benefits & Challenges of Moving from Monolith to MACH
  • (21:43) - Start Small: The Right Way to Transform
  • (22:48) - The Human Side of Tech Change
  • (24:14) - Build vs Buy: Finding the Right Balance
  • (26:21) - Preparing for Traffic Peaks & Vendor Alignment
  • (30:25) - Finding & Fixing Bottlenecks Under Pressure
  • (33:38) - The Queue-it Story: Handling Surprises in Peak Events
  • (35:26) - Rapid Fire: Books, Mentors & Career Advice
  • (37:41) - Defining Scalability—Sezin’s Final Take
  • (38:50) - Wrap-up & Credits


Sezin Cagil is Head of Unified Commerce Technology at Dr. Martens, leading the teams through digital transformation and supporting omnichannel strategy. With expertise in agile delivery, composable architecture, and MACH principles, she drives seamless customer experiences across digital and retail channels. Previously, she led digital delivery at Selfridges and Costa Coffee, scaling international eCommerce platforms. As a MACH Alliance Ambassador, Sezin advocates for modern, modular technologies and contributes to industry thought leadership.

This podcast is hosted by José Quaresma, researched by Joseph Thwaites and produced by Perseu Mandillo. 

© Queue-it, 2025

Smooth Scaling: System Design for High Traffic
Smooth Scaling: System Design for High Traffic focuses on all things scalability, reliability, and performance. Tune in for expert advice on how to scale systems, control costs, boost availability, optimize performance, and get the most out of your tech stack. Host Jose Quaresma is the VP of Technical Engagement at Queue-it, working on the frontlines with some of the world’s biggest businesses on their busiest days, from Ticketmaster to Zalando to Home Office U.K. He’ll be joined by experts across industries, uncovering how major organizations design, build, and deploy systems that remain reliable at scale.