In this episode, Todd and Jake discuss the differences between Sitefinity Insight and Google Analytics. They highlight the complaints and challenges marketers face with Google Analytics 4 (GA4), like its difficult navigation and UI. While Google Analytics definitely has its place in the marketers toolset, a tool like Sitefinity Insight is optimal for specifically measuring content effectiveness and tracking the customer journey — specifically how content impacts conversions.

In this episode, Todd and Jake will dicusss the key benefits of a tool like Sitefinity Insight and share how easy it is to set-up and use. Both of these tools are important to help marketers, but one of these tools does a better job at easily making data actionable and personalizing the website experience for your customers.