At MJBizCon, MadManPlant and Jimmy Young from Pro Cannabis Media dove into the intersection of cannabis advocacy, education, and media. Jimmy shared his journey of using cannabis medicinally for over 40 years and his dedication to documenting the fight against prohibition through Pro Cannabis Media.

They discussed the challenges of cannabis regulation, the importance of education in combating stigma, and how personal stories—like the thousands claiming 'cannabis saved my life'—drive the movement forward. The conversation highlighted the value of connecting the legacy cannabis community with the professionalism of emerging businesses to foster sustainable growth in the industry.