It is PR Measurement Month! This year, we speak renowned measurement leader and author Mark Weiner. Here’s a bit about Mark to set the scene: His latest book PR Technology, Data and Insights was named one of the top three PR books for 2022. He is a member of the exclusive Arthur Page SocietyThe Institute for Public Relations awarded him Lifetime Achievement Award in 2018He is a member of the PR News all of FameThis year our theme builds on the Public Relations Institute of Au...
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It is PR Measurement Month! This year, we speak renowned measurement leader and author Mark Weiner. Here’s a bit about Mark to set the scene: His latest book PR Technology, Data and Insights was named one of the top three PR books for 2022. He is a member of the exclusive Arthur Page SocietyThe Institute for Public Relations awarded him Lifetime Achievement Award in 2018He is a member of the PR News all of FameThis year our theme builds on the Public Relations Institute of Au...
A Public Relations Podcast: Smoke Signal - Measurement Month with Katie Paine: Using data to find the 'aha' moments
Smoke Signal, A Public Relations Podcast
41 minutes
2 years ago
A Public Relations Podcast: Smoke Signal - Measurement Month with Katie Paine: Using data to find the 'aha' moments
It is November so that means one thing – it is AMEC Measurement Month. In conjunction with The Public Relations Institute of Australia this episode features an in-depth discussion with measurement pioneer, Katie Paine. This year’s Measurement Month theme is Measure What Matters. Katie coincidentally wrote a book by that same title way back in 2011 and says what matters today as a communication professional is that you are making a difference to the bottom line in a way that senior leadersh...
Smoke Signal, A Public Relations Podcast
It is PR Measurement Month! This year, we speak renowned measurement leader and author Mark Weiner. Here’s a bit about Mark to set the scene: His latest book PR Technology, Data and Insights was named one of the top three PR books for 2022. He is a member of the exclusive Arthur Page SocietyThe Institute for Public Relations awarded him Lifetime Achievement Award in 2018He is a member of the PR News all of FameThis year our theme builds on the Public Relations Institute of Au...
