In this premiere episode of Smoke & Mirrors, host Jenny Ifft sits down with Kendall Peterson, family farmer in central Kansas. Kendall dives deep into why there’s so much more to ag than just corn, soybeans, and cattle. From niche markets to financing options for new farmers, he shares how young producers and entrepreneurs can carve out new paths and create opportunities beyond traditional commodities. He talks about breaking old molds, building new connections, and why stepping beyond the familiar might just be the key to ag’s future. Ready to see agriculture through a new lens? Hit play.