Moving beyond payments to solve the evolving needs of SMBs with PayPal’s Michelle Gill

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SMB Tech Innovators, powered by Gusto | Embedded Finance, Vertical SaaS, Payroll API

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56 episodes

1 month ago

This podcast features in-depth conversations with top business leaders, including technical leaders and developers, product managers, and C-level executives who are looking for new ways to grow profitability. This podcast is for the fintech community, the vertical SaaS leaders, and anyone trying to build tools that SMBs need. Listeners will gain valuable insights from high-level industry leaders. Tune in for discussions focused on what it means to be a leader, real-world examples of challenges faced, and industry-specific strategies leveraged to create exceptional business outcomes.

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Moving beyond payments to solve the evolving needs of SMBs with PayPal’s Michelle Gill

SMB Tech Innovators, powered by Gusto | Embedded Finance, Vertical SaaS, Payroll API

29 minutes 39 seconds

1 year ago

Moving beyond payments to solve the evolving needs of SMBs with PayPal’s Michelle Gill

As small businesses navigate a landscape of increasing costs and evolving consumer behavior, how does a global payments provider like PayPal adapt? On this episode, Michelle Gill, EVP and General Manager, Small Business and Financial Services Group of PayPal, delves into the strategies that have positioned PayPal at the forefront of supporting small businesses.

Key Takeaways:

(02:02) Authenticity and staying true to oneself are key to leadership.

(05:14) PayPal started with small businesses on eBay and now supports SMB growth through five key jobs: get customers, get paid, pay vendors, manage cash flow and run operations.

(09:01) PayPal Complete Payments offers a single integration for multiple microservices, including Fastlane, which cuts checkout time by 32%.

(11:13) Fastlane boosts conversion rates by up to 50%, making checkout quicker and reducing customer drop-offs, benefiting both merchants and consumers.

(17:00) Prioritizing customer acquisition while also addressing operational needs, especially for smaller businesses, to support overall growth.

(20:22) PayPal offers flexible payment solutions that integrate with both its hardware and vertical-specific systems, focusing on partnerships over competition.

(22:57) PayPal collaborates closely with complex international partners to build versatile solutions, ensuring they address both broad and specific merchant needs.

(25:10) Understand your customers by speaking to them directly, allowing for unfiltered feedback, and never assume their needs — always ask and listen.

Resources Mentioned:

Michelle Gill -

https://www.linkedin.com/in/michelle-gill-47b2a85/

PayPal | LinkedIn-

https://www.linkedin.com/company/paypal/

Paypal website -

http://paypal.com/

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