Mastering Marketing: The ABC Framework for Small Business Success

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Smashing Self-Employment - Marketing and productivity help if you're self-employed.

Karl Craig-West of Smashing Self-Employment

49 episodes

3 days ago

The Smashing Podcast is here to help if you're self-employed or running a small business. You'll get tips, ideas and inspiration to help you get (and keep) more customers and get more done. You'll also get tools and inspiration to make your life as a person in business a whole lot easier.

Entrepreneurship

Business

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Entrepreneurship

Business

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Mastering Marketing: The ABC Framework for Small Business Success

Smashing Self-Employment - Marketing and productivity help if you're self-employed.

10 minutes 30 seconds

11 months ago

Mastering Marketing: The ABC Framework for Small Business Success

In this episode, we dive into the world of marketing through the lens of a game-changing YouTube video. Discover the simple yet powerful ABCs of Marketing: Audience, Broadcast, and Channels, and learn how these foundational steps can transform your marketing efforts.

We discuss why knowing your target audience is critical, how to craft a message that truly resonates, and the importance of choosing the right platforms to reach your customers.

Plus, we explore advanced strategies like using CRMs, upselling effectively, and the power of incremental improvements through the aggregation of marginal gains.

To wrap up, we challenge you to make one small tweak to your marketing this week because small, consistent changes can lead to extraordinary results.

Actionable insights, practical tips, and a fresh perspective await—let’s dive in!

LET'S CONNECT:

Web: smashingselfemployment.com

YouTube: @smashingselfemployment

LinkedIn: @karlcraigwest

Get the Smashing Self-Employment book : https://amzn.to/2GiBBEL