You may have heard that content is King.
And, if you want your website to do well in the search engines, you need to be creating regular content (usually blog posts).
But that's not the whole picture.
When you’ve created a new content item you need to be sharing it out on your own social media.
If the sharing brings traffic back to your website, then it will give Google a good indicator that this content item is popular.
And as a result, because of the additional traffic, you get additional points in the search rankings.
So, don't just create content; share it.
And then share it some more.

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