Smash The Bottom Line with Maddie Brown, interviews successful solo and small business leaders to uncover the keys to their success. Tune in for strategies to make your small business more profitable, from CPA and consultant Maddie Brown.
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Smash The Bottom Line with Maddie Brown, interviews successful solo and small business leaders to uncover the keys to their success. Tune in for strategies to make your small business more profitable, from CPA and consultant Maddie Brown.
19: Helene Scott | You Can’t Eat an Elephant in One Bite
Smash The Bottom Line
29 minutes
6 years ago
19: Helene Scott | You Can’t Eat an Elephant in One Bite
When your car’s suspension is out of alignment it can make driving difficult… even dangerous. The same goes for your business, says branding expert and business coach Helene Scott. She advocates creating guiding principles for your company that will inform every decision you make, from how you speak with customers to your marketing campaigns to the partnerships you take on to your website.
Smash The Bottom Line
Smash The Bottom Line with Maddie Brown, interviews successful solo and small business leaders to uncover the keys to their success. Tune in for strategies to make your small business more profitable, from CPA and consultant Maddie Brown.
