In this episode of The Market Pulse, host Aaron Fichera sits down with Anita Erickson, the founder and CEO of The Market Place ATX, to dive into the power of word-of-mouth marketing and its impact on business growth. Anita shares her journey into entrepreneurship, the mission behind The Market Place ATX, and offers valuable insights into how businesses can harness the power of referrals to attract loyal customers.
From creating exceptional customer experiences to leveraging strategic referral systems, Anita provides actionable tips for any business looking to optimize word-of-mouth marketing and build a strong, organic reputation. Tune in to discover how you can turn your customers into your greatest advocates and grow your business through authentic, word-of-mouth connections.
About Our Guest
Anita Erickson, Founder & Owner of The Marketplace ATX
Anita is an entrepreneur, consultant, speaker and writer with a passion for creating meaningful connections and supporting friends, colleagues and customers in excelling at what they love. She is a committed advocate for small business owners and the design/build industry. Anita is committed to developing a Design District in Austin, kickstarted by her current venture, The Marketplace, a collaborative trade showroom.
