As a marketing strategist, one of the most valuable lessons I’ve learned throughout my career is that there isn’t always one way to reach your small business goals. I’ve worked with a lot of small accounting firms on digital and inbound strategies over the past decade, and the advice I have always known to be true is this: Don’t kill what’s already workingGet rid of what doesn’t workFind new and innovative ways to complement your marketing strategiesA big struggle for most small account...