American Express has launched their most aggressive welcome bonus campaign ever seen in the UK market, with offers ending at midnight tonight, October 14th, 2025. Personal cards are offering double or triple their usual bonuses, while business cards have hit unprecedented levels with the Business Platinum reaching 130,000 Membership Rewards points. We break down exactly which cards offer the best value, the eligibility requirements you need to know, and why business card holders have a massive advantage with zero restrictions. If you've been considering an Amex application, this could be your best opportunity in years.

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