In episode 16 of the Smart Startup English podcast, we’re talking about what happens to brands that fail to keep up with the pace of innovation. As a case study, we analyze several large brands that, even though they were once at the forefront of innovation, have recently fallen behind their competitors. If you want to keep practicing the words you've learned in this lesson, sign up to get access to the free transcript that goes with this episode. https://smartstartupenglish.com/ Our goal is to help startup professionals take their English from intermediate to advanced in under 10 minutes a day. In each episode, we'll talk about a topic related to the startup world, and we'll learn some vocabulary that you can use to sound more natural in your day-to-day business interactions in English. Need more resources? Have a look at these pages: *** https://smartstartupenglish.com/free-business-english-lessons/ All the free audio lessons from Smart Startup English *** https://smartstartupenglish.com/ Our landing page where you can sign up to get the free transcripts *** https://smartstartupenglish.com/business-english-courses-startups-2/ Let’s work together one-to-one *** https://www.instagram.com/smart.startupenglish/ Follow on Instagram for free Business English flashcards *** https://www.pinterest.com/smartstartupenglish/ Follow on Pinterest for free Business English flashcards *** https://twitter.com/StartupEnglishS Follow on Twitter for free Business English flashcards *** https://open.spotify.com/show/2EQqRnnDNlRD7I9h3jIiA6 -Subscribe on Spotify *** Subscribe on Apple Podcasts https://podcasts.apple.com/us/podcast/smart-startup-english/id1483199057 *** Subscribe on Soundcloud https://soundcloud.com/smartstartupenglish