Discover what’s working (and what’s not) in restaurant marketing for 2025 with Bruce Irving of Smart Pizza Marketing. In this exclusive interview with Donald Burns, Bruce reveals the state of marketing today, underrated tactics that still work, myths around platforms like Instagram, and why culture, not checklists, is the hidden edge in restaurants.

Whether you’re opening your first shop or scaling locations, this episode is a must-watch for restaurant owners who want real-world strategies and behind-the-scenes insight into what makes top-performing pizzerias tick.

Restaurant Success Summit: https://www.donaldburns.net/

🔗 Follow Bruce at Smart Pizza Marketing and check out Donald’s Restaurant Success Summit (details below).

🧠 Packed with insights on:
• TikTok strategy
• Content creation on a budget
• Retention metrics
• Culture-building
• Restaurant systems vs. people problems
• When to simplify your menu (and why)